Crush Selling Any Product Online Using This Webinar Funnel

ClickFunnels™ Crush Selling

ClickFunnels™ Crush Selling: Russell Brunson walks you through webinar funnels and the secrets that allow you to run amazing webinars and sell your product to tons of people. Russell provides best practices for this easy-to-use marketing technique and even gives you his top converting webinar funnels for FREE! ClickFunnels™ Crush Selling

ClickFunnels™ Crush Selling

– [Russell Brunson] Hey, this is Russell Brunson and welcome to Webinar Funnel Secrets. Now, I wanna quickly show you how to use webinar funnels to run online events and to sell your products to the masses. And then, at the end of this video, I’m actually gonna give you my top converting webinar funnels for free. But before we do that, I wanna explain where webinar funnels came from, how they work, and how you can use them in your specific business. So, to show you initially, I wanna kinda walk you through the layout of what a webinar funnel looks like. Now, it’s a very simple process.

There’s a webinar registration page where you get somebody to register for the webinar, then there’s a confirmation page, where you thank them for being registered to the webinar. And with the webinar funnel, typically you’re integrating with some third part webinar software, like GoToWebinar or Zoom are the two most popular within the Click Funnels community.

So then, the webinar actually happens over there on the other platform, but what’s nice is, because you can control the registration process and the confirmation process, you’re able to get higher conversions and a lot of times, sell other products and services before people even come to the webinar, as I’ll show you here in a minute.

And as somebody registers for the webinar, and before the webinar starts, what we do is we send them emails and take them to what we call indoctrination pages, where each of these pages gives them a video or some kind of training to get them more excited about what’s gonna be happening on the web class. And we’ll have anywhere from one to three confirmation pages, typically, in a normal webinar funnel. And then after the webinar’s over, then we usually set up a webinar replay page where we post the webinar replay and then we send emails to the people who registered for the webinar to go watch the replay before we take it down. And so, that’s kinda what a basic webinar funnel looks like.

ClickFunnels™ Crush Selling

Now, if we were to take this and plug in some actual pages, this is kinda what it would look like. First page, they register, then the confirmation page, here’s the indoctrination page as we send them videos, getting them excited about what’s happening, and then the replay page happens at the end. Okay, so the first question I wanna answer is where do webinars actually come from?

A lot of people have never even heard that word before they get into Click Funnels. And so, a webinar is basically like a web class. It’s like a seminar that’s happening on the internet. Now, in the past, the way that I used to sell a lot of products and services is that I would go to live events like this, I’d stand in front of 1000 or 10000 people and I would teach them something, and then at the end, I would sell my products or my services, and that’s how I made my living for almost a decade.

But then, fast forward to technology started catching up and making things easier, and now I do most of my business, I do it through webinars where I’m actually at my home or sitting here in my office, and there might be 1000, or 2000, 5000 people registered who are watching from all around the world, I do my same webinar presentation, I teach and I train them, and at the end of it, then I can sell them a product or a service. And so, that’s kinda what a webinar is is a live event, but it’s happening on the internet.

And what’s cool about it is that you can do these and make as much money as you would normally from the comfort of your home, as opposed to having to travel, and get hotels, and all sorts of things that go into a traditional live event, okay? Now, some examples of some webinar funnels. These are just some layouts of some of the ones we’ve done in the past, this one where Kaelin, the Lady Boss, talked about Click Funnels.

ClickFunnels™ Crush Selling

This is another one of our webinar registration pages, and here’s another one selling, these are all selling software, or trainings, or other things. Webinars have been used to sell pretty much everything on planet Earth, from supplements, training courses, to consulting, to coaching, webinars work good to sell almost any type of product you can think of. So here is how it works.

Okay, the first page, the first step here is to get them to register for the web class, okay? So that’s what the first page in the funnel does. Then the second page after they’ve registered for the web class, then you basically thank them for registering. Sometimes you may make them a special offer, and I’ll talk about that here in a minute. But basically you’re thanking them, and then the last page here inside this funnel is where you post the actual replay, so that’s kinda how a webinar funnel works. It’s very simple and very easy. Okay, so again, here’s the layout, and then there’s one more piece here to talk about, the indoctrination pages.

So, indoctrination pages, these are pages we create that, usually for me, they have videos, or I’m getting people excited about what’s happening in the training, and indoctrinating them, getting them excited. Some people call these presuasion pages, where you’re getting them excited before they actually show up to the web class. So, this is an example of what an indoctrination page may look like.

Now, a lot of people do webinars without these, it just helps to kinda increase show up rate, and it actually increases the people buying something at the end of the webinar because they’ve been indoctrinated from you through these videos here in the sequence, okay? So, what are the products and services that work for webinar funnels? Like I said, all sorts of things. You can use it to sell courses, to sell products, to sell software, I’ve seen people use it to sell supplements, high-end coaching, business practices, services.

ClickFunnels™ Crush Selling

Pretty much everything you can dream of can be sold on an actual webinar, okay? So, here’s some of the best practices on how webinar funnel works. So, the first page here, some of the core, most important things. First step, I like to call out, like, who is this webinar actually for? So, you notice in this one it says, “Attention: Entrepreneurs, Small Business Owners, “Online Marketers, and Marketing Agencies,” so they know, like, this is who it’s for. The second step is like having a curiosity-based headline.

The more curiosity you have, the more like someone is to register, the more likely they are to actually show up. In fact, when I have a webinar page that’s not converting very well, the biggest thing I do is I come back and try to increase the curiosity to get people excited. Okay, so curiosity is the key on a registration page. The second page is where we thank them. Now, on the thank you page, we’re not using curiosity nearly as much as a couple other things. The first thing is, we’re thanking them for registering.

The second thing is, whereas the first page is all curiosity, the thank you page is all about excitement, getting them excited for what they’re about to experience. If you get them excited here, they’re more likely to make sure they show up, to put it on their calendar, to make sure they don’t sleep in or forget about it. The more excited you get them here, the more likely they are to show up and participate in the event that you’re putting on. And then the last thing, this isn’t necessary, but a lot of times, what I do on this page is I give them, I make them an offer. We call this a self-liquidating offer.

This is where we tell them, like, hey, in this example here I say, go get a free trial of Click Funnel. Sometimes I might sell a book, or I push ’em into one of my other funnels where I’m selling a lower ticket product. Now, a lot of times, this self-liquidating offer here will actually cover the entire cost of my advertising cost to get people to register for the web class.

ClickFunnels™ Crush Selling

Now, that’s kind of a more advanced thing and it’s not necessary, but I wanted to kinda put it out there for those of you guys who may wanna do something like that on your thank you pages. Now, the next page, obviously at this point, like we said before, is that that webinar now is gonna happen in some third party service like GoToWebinar or Zoom, and then after you get the recording of that presentation back, then you can create a replay page, and usually we’ll post that replay page up for 24 to 48 hours, we’ll send emails to everybody who registered and tell them now go watch this video before it disappears, and that gets people to actually go and watch and consume your presentation.

Okay, now, in the past, if you wanted to create a webinar funnel like that, it was complicated, right? You had to get designers, and then webmasters, and programmers, and analytics people, and a whole bunch more. But the good news is that now, because you’re here today here on Click Funnels, you no longer have to do that. We have a better way, we have a faster way. So, instead of doing all that, instead, what you can do is you can just use our share funnels. In fact, we’ve had some of the top designers in our community design these amazing webinar funnels for you. We’re actually gonna give them to you for free. If you look down below this video.

You’ll notice there’s a whole bunch of pre-done webinar funnels that are already created for you. And we call these Share Funnels because we’re gonna share them with you for free. So, all you need to do is look down below, find out which one of these webinar funnels you like that looks the most like what you would want, click on the Select a Funnel button, and then one of two things are gonna happen. First off, if you already have a Click Funnels account, it’s gonna take that entire webinar funnel and it’ll plug it into your account.

ClickFunnels™ Crush Selling

If you don’t have a Click Funnels account yet, what it’ll do instead, it’ll take you to the Share Funnel page right here, where you can create a free trial account. After you create your free account, then it’s gonna plug that funnel into your Click Funnels account, and then you can go and you can edit it, design it, and customize it for yourself. Okay, so that’s the first step. So, step number one is pick one of your favorite templates from down below. There’s a ton of them that are amazing, and I’m gonna show you here in a second how simple they are to customize, so pick the one that looks the closest to what you like, and then you can actually customize it.

In fact, that’s step number two now, is to customize your template. So, I’m gonna log into Click Funnels real quick right now and show you how easy it is to actually customize any of these webinar pages. All right, now I’m on the exact same page you’re on, so I come right here, I can scroll around, I can look at all the different templates till I find the one that I like the best. So I’m gonna click on this one right now, I click on Select This Funnel button. Now it’s gonna take that entire funnel, it’s gonna copy it into my Click Funnels account, build all the pages, and have ’em all set up there so I can start working on it immediately.

Then I click right here on the View Funnel button. And that fast, you guys, this funnel’s ready for me to start building. On the left hand side here, you’ll see here’s all the different pages we talked about earlier, and so we can go through and edit all these pages and make ’em match my brand. For right now, I’m gonna edit just one to show you how simple and easy it is. I click on edit page. This is gonna take me inside the Click Funnels editor, and this is where the fun begins. I click right here, I pick a word, I can start typing things and editing that fast. Hey, how are you doing? I can go right here and let’s say I don’t like this image.

ClickFunnels™ Crush Selling

ClickFunnels™ Crush Selling

I can click on the settings, I can change the image for one of my own, I can upload it really quickly or just grab one from here, and boom, that fast, the page is changed. If I don’t like something, I can grab something, I can move it around, I can drag and drop things really easily, if I wanna change the colors, I can. But this is how easy Click Funnels is, you guys. You don’t have to be technical. If you can drag and drop, you can build a funnel here inside of Click Funnels. That’s how simple and how easy it is. When I’m done with that, I can click on the save button, and then I can preview it, and that fast, my funnel is live.

Do you see how simple and how easy this really is? Now, if for some reason I don’t like something, I can come back in here and same thing, I can come back, I can drag things around, I can move ’em around to my heart’s content until the funnel looks exactly the way I want it to, and when I’m done, I click exit and I am done. Okay, so that was step number two, how to customize it. Now, one thing you’ll notice is that each of these pages right here, all three of these three pages that I’m showing you, this is all based on the same template.

All it is is I changed the image, I changed the headline, I changed the color, and that quick, I can make each of these look and match the look and the feel of whatever your brand is. Okay, so the better you get at Click Funnels, the easier it is to customize these things and really make them amazing. Okay, and then the third step is you go out there and you actually launch your webinar funnel, which is the most exciting thing. Now, before we go on, I actually wanna show you a really quick video from my friend right here.

ClickFunnels™ Crush Selling

This is Garrett J. White, and he’s one of our Click Funnels members. And I want you to hear, in his own words, why he stopped using all the other solutions and focused everything inside his company here on this one tool that we call Click Funnels. – Hello, my name’s Garrett J. White, the Master Coach Mentor and founder of Wake Up Warrior Academy, and I will tell you this right now, we have tested, with platforms, we have tested everything.

I have attempted, for the past six years, to use every available software tool I could find that made it simpler for me to share my message, and it started with WordPress, and then it went plug-ins, and OptimizePress, and then we went to Kajabi, and then we went to Leadpages. And these are all wonderful, I know the owners of these guys, they’re fantastic, the software tools are amazing. When Click Funnels came out, I was like, dude, I cannot handle another software tool.

I don’t give a shit, we’re just gonna manage our stuff between Leadpages and Kajabi. And then my friends said, just test it, just try it out. And I went to Click Funnels, and no bullshit, like, every software increment over the last five years has been not a quantum shift in what you can do with the tool to get your message out to the marketplace. They’ve been incremental. So like, there’s been a move from Kajabi to Leadpages, or from OptimizePress to Kajabi, and they were these segmented steps that had slight improvements that made it easier. Click Funnels, though, came out of nowhere.

They took the marketplace by storm, just like Apple did when they first launched the iPhone. It was not a linear move anymore, it was a quantum move in improvement that opened up a gap to allow people just like you watching this, people just like you and me, who are not technically savvy, we weren’t born in the Matrix, and we didn’t have a chip implanted in our heads, we’re not engineers or computer science majors, and we don’t understand that stuff inherently.  Click Funnels gave you, you my friend, an opportunity to cut and decrease the time of stress, and anxiety, and suffering behind a keyboard, trust me, the days you wanna just pound vodka and throw your Mac out the window because you can’t figure shit out.

ClickFunnels™ Crush Selling

Click Funnels have brought it to a place that it is a quantum leap in opportunity, which allows you, just like the iPhone, to not only look smarter, but to feel smarter, and ultimately to only deal with the stuff that matters, which is getting your message about your product, and your program, and your service out to the marketplace. How many of you guys think that Click Funnels is the most amazing platform? (cheering) Quit spending all the time on suicide watch, and having to check yourself into a hospital, than honestly trying to deal with everything else that’s come out before it. So, I not only fully endorse Click Funnels, it’s the only software tool that we use.

When it comes to our funnels online across all four of my business, we’re not going anywhere else. I love Russell, I love this event.  This event is married up to that software tool. You are a dumbass if you don’t come, and that’s okay, there are plenty of dumbasses on the planet. Just don’t let it be you. – [Russell] All right, now, once again, if you already have a Click Funnels account, all you gotta do is look down below, find out which one of these webinar funnels looks the coolest to you, pick the template, then customize it, and then go out there and launch it. Now, if you don’t have a Click Funnels account yet, do not worry, the steps are still the same.

ClickFunnels™ Crush Selling: Find out which one of these funnels looks the best, the most exciting, select that funnel, it’ll take you to the Share Funnel page where you can go get your free 14 day trial, and then it’ll copy that funnel into your Click Funnels account, you can have the next 14 days to edit it, you know, add your logo, change your text, do a webinar, try the whole thing out, have some fun with it, and you can do that all during your free trial. So click down below right now, pick out which webinar funnel you want, sign up for the free trial, and I hope that you love Click Funnels, and I cannot wait to see your very first webinar event go live. I hope this changes your business and changes your life. Thanks so much for using Click Funnels, and now you just gotta pick which funnel template you wanna use down below. ClickFunnels™ Crush Selling


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