Russell Brunson and Tai Lopez: How To Start A Online Business That… | Part 2

ClickFunnels™ Mass Movement

ClickFunnels™ Mass Movement: Welcome to the first part of our marketing series with Tai Lopez and Russell Brunson. Watch as these two entrepreneur titans of industry tell you how to grow your business and take it to the next level. In part one of this five-part series, we are sharing from Russell’s book Expert Secrets on how to create a mass movement and how marketing your business like this can 10x your income. ClickFunnels™ Mass Movement

ClickFunnels™ Mass Movement

– Hey my name is Russell Brunson. I want to welcome you to my channel. I’m so excited to have you here. If you can a moment really quick and click on the subscribe button, that way I can send you really cool videos like this in the future. But today I’m gonna be talking about a five-part video series I’m doing right now. It was actually an interview I did with this man right here. Grrr, his head got really big. Tai Lopez and I was actually in California.

This was a couple of months ago. I was out in California and I actually messaged Tai and he said hey come on over to the Tai mansion, hanging out and we’ll do an interview. So I got there super late it was like 11:30 at night and I was like there’s no way we’re doing this interview.

And sure enough we showed up. He fed me and then about one o’clock in the morning. If you’ve every been to Tai’s house or seen it he broke out like 400 cameras. He had cell phones galore for Snapchat, Instagram, Facebook, YouTube, networks I’ve never even heard of and we did this interview and it turned out really, really cool and I wanted to share it with you.

So the very first part of this interview Tai’s asking about how we built ClickFunnels™ from zero to 100 million dollars and the first thing we talked about is how you actually build a movement. I talked about the movements that ClickFunnels™ has built. We talked about some of our success stories. Like LadyBoss and the movement they’ve created and a whole bunch of other stuff.

ClickFunnels™ Mass Movement

With that said let’s jump into part one of this interview series with me and Tai Lopez. (stormy thunder) – Russell, take me back three years ago you decide to launch this company, called ClickFunnels™. Are you now number one competitor with Shopify? – I think so, I don’t know anyone else that’s come close, so I’m pretty sure. – And you did this, you have five kids, you live in Idaho, for all of you to live in smaller markets. – It still works. – So what was the feeling to go from zero and three years later doing one hundred million bucks here. – That was never the goal. I mean the goal is like try to do whatever.

But it’s funny because about four years ago when we had the idea and we were like can we do this. Like a lot of people have tried it before. I even tried it before. Luckily I had a co-founder in Todd Dickerson who was technically able to build it. And he spent about a year building it and then it came back and it was just amazing. And so I’m like all right let’s sell this.

That’s my job to be the guy selling it and talking about it and trying to build the excitement behind it. It’s crazy cause it took off. At first it was kind of slow it took a while to figure out how to sell and how to get people excited about it. And then when it started working and then triggering success stories, people having success with it and more it started growing and growing and the last three years has been nuts. –

So, let’s go through this. Marketing, cause a lot of people are listening in are people who have an idea and they want to grow it. One of your secrets is not just selling a product but creating a movement. – [Russell] Yeah. – Tell me about that. Cause that’s really your number one. I asked you the number one thing you think is responsible for growth and those of you listening should emulate. You’ve written this book called Expert Secrets. You’ve got Robert Kiyosaki on the front cover recommending it and the Underground Playbook Defines your Message, Build A Tribe, and Change the World.

So why do people need to build a tribe? How do you do it? – [Russell] The market we’re going into there’s a lot of competitors, right? And all of them are like, there brands but there kind of nameless faces. There’s brands trying to do this thing right. And I remember about that time I went to a network marketing thing cause I had some friends and I wanted to see how these guys do their stuff. I show up in this room and there’s like four or five thousand people in this room and everyone’s going on stage and they’re crying and I was so confused. I’m like this is a software company, why are people crying. – (laughs) –

ClickFunnels™ Mass Movement

And person after person for two or three days and I’m so confused and finally I look over to one of my buddies and he said to me he said you know what they’re doing here? I was like I’ve got no idea but everyone’s crying, I’m confused. And he said they didn’t build a software company they created a movement. That’s why people are here. That’s why they’re coming. – So he’s saying they built a movement before they even branded this concept. –

Yeah as they were doing it. We were launching ClickFunnels™ and I was like if we’re just a software company like everybody else then we’re a commodity, right? If you’re a commodity then it’s like everyone is fighting for the lowest price and eventually you price yourself out and that’s how a lot of businesses happen. I was like we need to build something bigger where people are a part of this movement and they’re part of our tribe and they belong to this thing. And so about that time we were launching ClickFunnels™ and again at first it didn’t take off like I thought it was. I remember about two or three months into it I did a presentation about a concept we call Funnel Hacking which is like could we find somebody else as a funnel, you look at it and then you model it inside of ClickFunnels™. Our people started calling themselves funnelhackers.

I was like okay hey we’re funnelhackers. We started making T-shirts and everyone who signed up for our software make them watch a 10-minute video showing them how to use ClickFunnels™ and we mail them a T-shirt that says funnelhacker. Almost every week since we’ve launched ClickFunnels™ there’s been some the next ClickFunnels™ killer is coming out. I got emails from everyone forwarded and they’re like the competitor’s coming out. And so far I think there’s about thirty something that have come out and all of them have kind of fallen by the wayside and didn’t do much. –

You think that’s cause they weren’t movements like yours? – Yeah, well I asked some of my members how come you guys don’t try their software? Why aren’t you switching over? And they said because we’re part of this is like, this is not your company Russell. This is us, we’re funnelhackers, ClickFunnels™ are our tool, this is who we are. One guy, I remember he told me, he’s like I look at the ad long enough on my Facebook feed just long enough to laugh and then I scroll on.

Because I know that I’m a funnelhacker and I’m part of this movement. And so it’s like everyone is gonna try to beat us on pricing and things like that and it’s like no we built a community. We built a tribe of people who have a belief they’re going somewhere, there’s a vision what they’re all trying to do and that has been so huge in propelling us. they also share it We get organically about a thousand people a day that are signing up for ClickFunnels™. – And these are paid customers by the way. 55,000 paid customers. – Not free ones like most software. – Your free email list, how big is it? –

ClickFunnels™ Mass Movement

Over a million. – Over a million. – We’ve probably had about five hundred thousand or so that have actually created an account but yeah, 55,000 that are actively paying. – Paying you and it cost between what? – Between $100 and $300 a month. – 100 and 300 and then you’ve got some upgrades people can do. So, it is interesting we’re talking about this cause I was just reading this, I like to read textbooks even though I didn’t go to college. This is how I do my version of college.

So I was reading this book on, it’s just a psychology, Dr. David Russ, it’s a psychology book. He’s actually coming here tomorrow. He’s one of the most interesting guys in the world. And he’s talking about the rise of gang membership around the world. And he said it completely tracked the breakdown of the old family unit tribe. Gangs started to get big let’s say, I mean there’s always been some form of gang, but people want to belong to something. So now if you can build a business, you see that with Lady Gaga. She called her fans wasn’t it like Little Monsters or something like that?

And Justin Bieber what do they call, beliebers. – (chuckle) So one our top success stories we’re talking about in the book a lot. She’s in the weight loss space and her maiden name was Tool. She was always like Tool Time trainer. It was tough because people didn’t self identify with that. – Right. – And so she heard this for the first time, she was at an event we did and on the flight home she was like I need to change this to something that my people will associate with. It was tough for her because her business at that point had been her name. And she’s like that’s not big enough for everybody else. And so on the flight home she was thinking about ideas and all of a sudden she had this idea.

She’s like I’m gonna rebrand it as LadyBoss Weight Loss. And my winners are gonna be LadyBosses. And they went home and deleted their whole business which was doing well, rebranded it, launched this thing called LadyBosses and if you look at here movement right now they have over a hundred thousand women who have purchased their program so they’re in this thing. They do these swag drops. – Swag drops. – She’s like I’ve got my LadyBoss swag and she’ll come in and she’ll reveal it and they’ll have, so for a short period of time, and I’m not allowed to share their numbers, but they will sell so much clothing in a finite period of time to all the LadyBosses. Cause they have these shirts that say I’m a LadyBoss and they have all these quotes that people self identify with. – Yeah. –

ClickFunnels™ Mass Movement

And when they took it from a brand like from their name to this thing that’s bigger like people can identify with. – I just want to reiterate, I’ve seen this over and over. Even what I do. Knowledge Society is one of the names of one of my companies. And it’s not even something I tried to brand. And I see my employees latching on to that because you can’t latch on to being Tai Lopez, that’s just one person. But being attached to Knowledge Society is like this higher purpose and if you look at Maslow’s hierarchy of needs there’s five levels of needs. Physiological is at the base foundation.

And you have number two you have safety. And then number three you have love and number four you have status and respect. But number five is self actualization or actualization to a higher purpose. And that’s where people find god and they find, like Mahatma Gandhi and his movement to gain independence for his country. Martin Luther King Junior, Abraham Lincoln. And so what you’re doing is you’re applying those same principles to a brand. And it took you from zero to a hundred million dollars a year. –

The thing about the big brands, the ones that have done a really good job in the last generation have done that. Look at Apple. – [Tai] Biggest company in the world, Apple. – [Russell] Apple self-identify with that. Like there’s Apple users and there’s everybody else. There’s that thing, you look at shoes, you look at clothing lines, the best brands have done that. For some reason most businesses, we don’t think think about that, it’s like well I sell this or I’m a financial planner or I’m in real estate. Those who start looking at a pattern. I’m a big pattern guy. You see a pattern it’s like okay, now that I know the pattern, how can I amplify that. So when we realize this is the pattern. In the book we’ll say how to create those movements.

But you understand the pattern it’s like okay how can I do this for my business and when I became aware of it then it’s like okay now that I know what it is I can amplify it. I know that these are the pieces of how to make this movement happen and like what are all the elements of a good movement and how to be the leader of that movement. And one of the things, when you understand it you can amplify it. – Yeah. – And most of them never know, they’re like I sell this thing. This is my business. – Tell us a little more. What did you build, was it just this hacker funnel kind of idea or funnel hacks or what did you identify with? –

ClickFunnels™ Mass Movement

You know I think the majority of our members they’re small entrepreneurs, they’re people who are still involved in their business. They’ve been marketing their business and they’re passionate about that. I was our customers like five or six years ago. I had ideas, things I wanted to get out but I didn’t know how to do that. I’m not a website designer or developer or anything. So I had to hire people and it was so slow and just frustrating.

So for me it was like when we made ClickFunnel I was able to as someone who is passionate about my product or my service I could just go and put it out there really, really fast. I was talking to your partner earlier about MentorBox and he was like back in the days I had a hundred developers here to build all of our software, our things. He’s like guess how many work for our company now?

Two and they log into ClickFunnels™ and they edit stuff. Like that’s all we do. So it gives people like us who are passionate about a product, or an idea, or whatever it gives us. I was hoping it makes entrepreneurs free to share their message, not get bogged down in all the tech stuff that keeps people from doing it. And so our people, our phone hackers.

ClickFunnels™ Mass Movement: Like that’s their thing. I don’t get stuck down with all the tech. I can just go and share my message. I can sell products. I can do whatever it is I want to do. – So people have got an idea, they are no longer constrained by technology. – Thanks so much for watching part one. I hope you enjoyed the interview so far. Make sur you subscribe right now. That way you’ll get notifications when episode number two comes out to see the next part of this amazing interview. ClickFunnels™ Mass Movement


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