Funnel Hacker Radio Episode 186 – Launching A Online Marketing Funnel With No Ad Budget

Why Dave Chose to Interview Julie Stoian:

I get asked all of the time how to launch a funnel if I don’t have any money to spend on Facebook or other Ad platforms. Julie Stoian provides 6 different ways you can use to get free traffic to your funnel. The key is to get started asap.

Tips and Tricks for You and Your Business:

Traction Marketing, it’s kind of awesome guys. (0:58)

Dave and Julie stress the difference between a gift between a gift and a bribe. (4:54)

SEO, Search Engine Optimization, is still something you can do and Julie breaks it down for us. (8:10)

Quotable Moments:

“Usually what happens is if you go out and help 100 people, 20 or 30 of them are going to go in and click on your profile and there’s your ‘Wallbait’ sitting right there”

“If you don’t have money to send on a huge ad budget then what you do have is time. And so make sure that the time your spending is of value to you and of value to the person you’re reaching out to.”

“Again, it’s about delivering content that the platform, and the people on that platform, actually like.”

Other Tidbits:

There is a fine line between a bribe and a gift to show appreciation. Dave tells us about how somebody who had sent a handwritten letter and miniature copies of Dave’s favorite book no bigger than his thumb. This gift meant a lot to him personally and although no favors were reciprocated, he gained a lot of respect for this man. Dave then contrasts this to someone else who gave Russel a somewhat thoughtful gift and shows up the next day expecting to be able to borrow some of Russel’s time. Although Russel pulled himself away from his work for this guy, their relationship ended there as he didn’t see any reason to associate with someone who would have such an entitled persona.

Audio Clips:

(4:10-4:28) “Podcasts are a great way, email signatures…you know, it’s more slow going, if you have no ad budget it’s just more slow going. You can do things on Pinterest, we had an episode on Pinterest with blogs that lead into your funnel, you can do that.”

(11:30-11:46) “YouTube is a whole other channel that you can get traffic from. It’s very SEO driven so you’re looking to create videos with key words that people are searching for on that people are searching for on YouTube.

Links Mentioned by Dave

Http:// Come see Julie in Atlanta March 23rd and 24th and ask you’re your questions as she hosts one of our Round Tables

welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward hey every welcome back again to funnel hacker radio I’m your host Dave literate and again today we have the one and only Julie stone with us we’re super excited today because this is a topic that people are always asking about cuz everyone’s always it for gosh I know you can spend money on Facebook and you do all these things to drive traffic but what if I have no money and I want to be able to get free traffic or build my funnel so we brought Julie on to kind of talk about how to actually do this so what are some of the ideas and things that you have as far as idea is to make that happen yeah all right so one of my biggest ways obviously it goes without saying that spamming and but there is a kind of a cool way and I call it attraction marketing and and it’s a little bit more intensive been turning on a facebook ad but this is a legit way to do it so the first thing that you should do is get your personal Facebook profile kind of look into little business II you mean I know you’re not really supposed to use it for business but put a nice cover photo up there you know make sure your page is linked in your bio and you know just get it looking not like you’re gonna show like 8000 pictures of your cat or something all right get it looking and make sure your avatar is your face like not a cat not a dog not a cartoon like your face and then what you’re gonna do is you’re gonna go into Facebook groups but before you do that you’re gonna post on your timeline something about your webinar or your funnel or whatever you know what I mean like post something and I call this wall baked and this is like bait it’s just sitting on your personal timeline where you have complete free reign and then all you need to do is go into Facebook groups do not post just answer questions your main goal is to just answer questions and be as helpful as you can know mal-intent know promo no spam usually what happens is if you go and help a hundred people twenty or thirty of them are gonna go click on your profile and there’s your wall bait sitting right there I love that because that’s what that’s what they do your latest post right and don’t make it a weird selfie if you like make it some make it the entrance to your funnel that’s a cool idea I love wall bait or good that term I coined that that’s now trademarked wall bait so that’s like my big way like if you need to fill up a webinar need to get 20 30 people on it just help people and then help people who would probably like your webinar and put the webinar on your profile so that’s one way the second way is to put it as the signature in your email ID and your email like put a little tagline and be like hey do you want to know how to whatever you know and then put a link there so that’s another way the third ways to get on podcasts right this yes so start looking for podcasts lots of podcasters need interviewees like it’s a constant need so find podcasts where your target audience lives and make sure that you have a really easy link because it’s all audio so don’t be like go to Julie’s giant com keyword groups key word you know make it easy so that you can say it and then people can go to that link I think that’s one of the main things I obviously those guys are listening for knock already you know I have a lot of people on I always give them at the end the key here any time you’re on a podcast obviously you got to provide a massive amount of value before you start doing any self promotion or anything like that yeah but most hosts are gonna be very generous with you as far as if you just provided 20 minutes of value to their audience you have no problem saying hey you know what where could they find you where can they reach out to you exactly and keep that super super simple I guess some people or it is this huge long thing I’m like you have to understand people are either driving they’re exercising yeah they’re not gonna remember that yeah make special links for you know I was on yo fire and he was like you you know make a link that’s like your domain slash fire yeah right so do you do the same thing if you’re on Dave’s you know podcast it’s like you know Julie’s story and calm slash funnel hacker something like that yeah GLD does a great job anytime you listen to his his links always end in fire fire yeah so so podcasts are great way email signature you know it’s you have to like it’s more slow going if you have no ad budget it’s just more slow going obviously you can do things like Pinterest we had an episode on Pinterest write pinterest with blogs which lead into your funnel you can do that you can also do guest posting on other people’s sites where there’s already an audience that’s quite Ian’s guest has a blog yeah so like offering to guest post on you know somebody else’s blog where they will provide you with you know on a link and so then you can add the link to your funnel that way so obviously like traditional PR publicity can get tons of traffic like if you get a good media piece you can get a lot of traffic that way and then JV partners this is a huge one like three one hundred I’m huge believer in that yeah so we just actually I mean this is important when I favor talkin tears dream 100 it was really fun we had CRISPR boss who is commenting on a couple of my facebook lives has followed Russell he was super kind the other day and sent me a very very genuine gift I’d done a facebook live right around Christmastime about one of my favorite Christmas carols I heard the bells on Christmas Day and so my post was basically God is not dead nor doth he sleep which came from the Carroll and he actually had written a handwritten note sent me this a little tiny travel treasure chest where he opened it up and inside were two little tiny books about the size of my thumb which were picture books about to Carol and they’d bookmark that piece there as far as God is not dead nor doth he sleep and then today I walked in the office and Russell loves getting presents so if you want to get on Russell’s list send great presents to the office but it’s really cool because he sent a very personal thing to Russell as you know Russell’s him remember the Church of Jesus Christ Latter day Saints were Mormons and the first prophet was Joseph Smith and he is his brother Hyrum were both martyred and basically what happened was there was a little bronze I don’t what is three inches so like that little tiny thing but it was the thought that he put behind it and it was really cool because Chris Berg basically had taken a picture the one that he had on his desk and that was on the back of the letter and then he had enclosed that in his gift to Russell again not asking for anything it was just totally thank you so much I’ve gotten all this value from the content you’re you’re providing and my way of saying thank you to you was just by sending this and so it’s kind of cool Julian era both there as Russell opening it and it was it was touching to Russell because he put so much thought into it on the flip side we had someone who is dying to spend once an hour worth of Russell’s time wants him to film a video wants to write the foreword of his book gave a send a gift to the Austin then just shows up and like it doesn’t work that way that’s the wrong way to do it that’s called a bribe exactly yeah so like the dream 100 is like building those strategic relationships because at some point there may be a situation where you can there’s a win-win for both of you and then you can leverage their audience you know but it’s gotta be like you can’t be weird about it this is the thing it’s it’s about being thoughtful and giving value upfront at first and so one you know David on that I want to cut you off there but then the whole idea is what Julie just said I can’t stress that enough it is being thoughtful and giving value so often everyone it’s what’s in it for me what’s in it for me what’s in it for me and that especially if you don’t have money right now to spend on a huge ad budget then what you have is time right right and so make sure that that time is valuable time for you as well as for whoever you’re reaching out to exactly and you know people can smell genuinely I want to build a relationship versus I just want something from you but you know Dana Derek’s who wrote the dream 100 book he’s basically said like one dream 100 person who couldn’t who could give me a shout out is worth thousands and thousands of dollars in ad and ad money I totally agree with that yeah so there’s a couple other things you can do SEO is still something you can do we were talking about that just the other day with aural Adams here in the office yeah so you know in order to use SEO again organic traffic your content has to be it has to be like 10,000 words amazing keyword rich it’s even better if you can get on an authority domain like entrepreneur inks Forbes like that you know so that it can rank up and if you can get a link on there into your funnel you know you’ve got just free traffic all the live long day so let’s kind of talk a little more about thanks I think this is something a lot of you guys are listening could do when we’re saying keyword rich there’s a difference between keyword rich versus keyword stuffing yes so if you don’t mind kind of define the difference there in what we’re talking about yeah so Google’s release now Google used to not be smart and gone were the days you know where you could like let’s say you wanted to write an article on funnels you just write sales funnels like 8 million times right that’s not that doesn’t work anymore you do want your keyword in some strategic places you want it in the title you want it in the permalink so like the link that comes on the end you want to in your meta description of the post and you want it in an h1 tag inside the post itself and you also want it one or two times in the content ideally hyperlinked as well but that’s about it the rest of the time you need to take that keyword and think of all the other ways that you might say that keyword is that the LSI we were talking about LSI yeah latent semantic index yeah and and so you would think of other ways like maybe you would use pipeline or sales funnel versus funnel or sales pipeline or maybe you would say you know lead generation or something like that like because Google wants to see all the words that you would say like a human would say not like a machine and then make sure all of your photos and images and everything on the page are also have keywords or those LSI words that are like like that I think that’s the part a lot of people forget like images you get a lot of it’s crazy how many people click on images how many people I mean those images actually is a great place to make sure you have those keywords yeah in Google Image Search you know people search for images on Google yeah and then it leads them perfect idea yeah try to get on as authoritative as a domain as possible and you know good content will get links if you can get it on a big site like entrepreneur you don’t really need to worry about it like people will just link into it if you’re on a dinky little site that’s your site you may have to work a little harder to get some links awesome yeah any other ideas you can think of off top your head yeah Instagram Instagram is another one you get one link on Instagram but if you can get 10,000 followers you also get the swipe up feature on Instagram stories it’s again it’s about delivering content that the platform and the people on that platform naturally like you can’t try to like go into Instagram and like put weird things that instagramers don’t like you know leverage whatever’s on that platform and try to be as native to the plot as possible and in lab you can use the biolink as the entry point to your funnel I think it’s great I know shoutouts to things you can buy there also shout outs you can trade so you can actually go out to other peoples pages who have similar type of followers it’s gonna be really hard if you have 500 followers to go to a person with 50,000 right but if you’ve got 500 followers you can reach out to someone else and do a shout out for them and they’ll do the shout out for you as well is especially if it’s in the same type of niche or industry the drill yeah absolutely and you know YouTube is a whole other channel that you can get traffic from this is very SEO driven so you’re looking to create videos with keywords that people are searching for on YouTube really you know keyword rich descriptions tags and link into your funnel LinkedIn I’ve not cracked the Lincoln code but I’ve heard that it’s like any social media platform it’s about being native to the platform and really delivering the kind of content that that platform wants and likes I love that YouTube born things we use is two modal okay where you kind of go in each and look to see what what are some of the if you find another video that’s getting a lot of traffic you can basically if yours in TubeMogul or there’s other ones that do the same type thing where it’ll literally tell you the keywords that are in there what people are searching for and then you can create a video similar to that one usually obvious something a little bit better or something like that that you get that type of stuff but that’s or even reduce we’re seeing a lot of reviews on YouTube they’re getting a lot of traffic yes yep so you know obviously Facebook we talked about we talked about doing the wall bait on your personal profile Facebook lives are still really great ways to get organic reach so you know all of this takes time but if you don’t have money like you said you probably have time you know and so those are the those are the primary ways that I built traffic you know gotten traffic organically well as always we’d love having Giuliana’s been fun having her in the office this week so I stole some of the time here to get a couple episodes in yes but if you want to get more Julie come to funnel hacking live so go to phone-hacking get your tickets for final hacking live March 21st the 24th in Orlando but most importantly she’s gonna be one of our roundtable hosts and we’re super excited for that so she will actually be there answering any questions at all that you have so come sit at her table ask her the questions that you want answered and no I was gonna get a hold of you uh yeah you guys can find me I’m on the ClickFunnels™ blog I’m in the ClickFunnels™ group you can find me at slash – Astraea awesome thanks again Julie luck avignon okay see you guys

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Funnel Hacker Radio Episode 186 – Launching A Online Marketing Funnel With No Ad Budget

Funnel Hacker Radio Episode 186 – Launching A Online Marketing Funnel With No Ad Budget