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Day 2 at Funnel Hacking Live focused on how you’re just one funnel away…
On today’s episode Russell recaps day number two of Funnel Hacking Live, which contained amazing things about funnels like:
-Several different kinds of funnels such as, Free Plus Shipping Funnels, Documentary Funnels, Webinar Funnels, Relationships Funnels, etc.
-Russell goes into a little detail about his Funnel Audibles presentation, as well as a few other people’s presentations.
-And Find out how much money ClickFunnels™ was able to donate to World Teacher Aide from all live funnels.
So listen here to find out about all the stuff you may have missed during day two of Funnel Hacking Live.
what’s up everybody this russell brunson welcome to marketing secrets podcast to them recovering day number two of the funnel hacking live event so the big question is this power on sewers like us you didn’t cheat and take on venture capital for spending money from our own pockets how do we mark it in a way the lets us get our products and our services and the things that you believe in outs of the world and yet still remain profitable in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets everyone so first off I totally failed you all I was planning on recording all these while I was dizzy with my kids and my family well I still top of mind the problem was that Disney with my kids my family was insane we did Disney day one we went to Magic Kingdom and the day two we did Animal Kingdom which was both awesome we also paid for one of those guides that like go and bite you in the front of every line which is really really nice not gonna lie nobody took a day off but that day was like super even more hard it’s the kids made Sun and fever and I got sunburned it was awesome umm then next two days went to the Harry Potter land and did that it was amazing and then next day we flew out and then now we’re here so it’ll be high but I still want to go through the last three days of fun like II live because it was such an amazing experience so last episode I talked about day number one which was we kicked off for Lockheed law I’ve talked about going from zero to million million to ten 10 to 100 Kaylin talked about building your culture Natalie talked about about vulnerability and then in an item a conversation nomination presentation which it was showing you how to get your dream clients addictively binge-watching you on every platform you live on and warning us aggressive approach is only for those who truly believe in their message that’s kind of fun one and then we did the operation Underground Railroad were raised over a million dollars I hit 20 has that last episode if not spoiler alert we raised over a million dollars for operation Oregon Railroad we showed the documentary and it was amazing so that was day number one and we’re going to bed that night at about midnight I was just like I’ve been crying all night I bit like it was so emotional and intense and amazing as they how assisted me they go on for day number two but the show must go on today number two started Devon did what he’d always does and brings the energy into the room which was awesome and then all we started with actually world teacher aide and usually world teacher day we do a big fundraiser for them but unfortunately we weren’t able to this year because we were doing the project with operation of gotten railroad but inside ClickFunnels™ a lot people know this but every time you have a funnel that goes live which means because at least 100 visitors we donated a dollar towards royalty trade and we save that up for the entire year we don’t tell stood a man we keep the top secret and then it were at fun like and I would give them a big check for that and so this year’s check was like 133,000 thought the right number yeah over one hundred thirty three thousand dollars so they came on stage talked about world he trade they show us a really cool video about and he gave him this huge check which was really really cool and it was fun as Stu then took the check here to fly home that night so through the airports through baggage claim and like video to him taking the check home which was really really funny so it was a big ol huge check so that was amazing and then after that then I did a presentation called funnel audibles I think of all my presentations of this event that was the one that people I think resonated the most I was really proud of it it took us took about six of us four three now four days to like gather all the data to be able to show that and then create a presentation and everything and I think hey people hope they’re like oh my gosh this is not that hard thing I can actually do this and so I’m sure Sunday will make it front end product or a video or a book or I don’t know something because I think it was that powerful and important but it was really cool people like I take notes like crazy taking pictures the thing like gasping and like it was it was really cool I was proud of it so the title was funnel audibles had an L so you can scale it so I talked I’d basically talked about how like most of my funnels my first launch M don’t have success like they kind of flop and I showed a bunch of Mike this is the numbers and most people like they they create the first funnel and they launched it and doesn’t make money and then I call this funnel things a scam Russell’s a scam and the rallies it’s like no it’s it’s ala J just have to understand it to make audibles and what was cool is that my dad was actually in the room first Phonak in life he came to Sai actually him come pon stage and I shared a story about when I started wrestling my I was wrestling my junior Europe my planners women’s state championship my very first match I wrestle this kid named Nick Fresquez and he had taken second place here before and he beat me pretty good I remember I was devastated when a power one tell people that wrestling was a scam and the whole thing was you know I mean but my dad filmed the match and my dad was smart enough that night he watched the match over and over and over again the next morning I woke up he’s like okay here’s we got to do and I was like no dad I’m like I’m sad I’m depressed I don’t want to he’s like no we have to learn how to beat him and so we started practicing and and we started practicing the moves and how to counter the moves he did against me all sorts of stuff and we did that every single day for four months until the state tournament and state tournament actually in tube wrestling Nick fresque was in the finals was Crazy’s actually into beating him with the same move he’d beat me with and it was kind of crazy cool so I told that sort of my dad which was really cool and he sat back down and then I just talked about funnels the same way most of our funnels don’t work amazing the very first time out the gate so you put him out the gate and then it’s like you drive some traffic to it you see where all the numbers lie and then you make the B audibles the tweaks and the changes and I walked through what we did and why we did in a psychology if I cool like what we’re looking for on each page and it was it was really cool and I showed the difference between like trip wire funnels versus webinar funnels for high ticket funnels like the the tweaks and changes we have based on those which was really cool and then and then actually at James P frugal gum on stage he was talking he had a funnel called a rows Club for men that he launched and completely off its like negative in the hole and then he messaged me I told him a couple tweaks he made tweaks and then it blew up and then he kind of showed the stats the numbers and it was really really cool to see how it was like these little tiny tweaks and changes so that was that was that was my favorite presentations I really enjoyed that one it was awesome then after that I had a 10 take a break which is nice too sat in the back greenroom and I had a chance to watch a whole inch of our inner circle members share their types of funnels the first was Dean Hall and he talked about the ultimate funnel which were his free plus shipping funnels and Deana might have had a fun thing he’s been a minor circle now for a couple years and it’s funny cuz like I’ll do something and he’ll be they kill box means like Russell wait I just thought thing you did I’m like yeah he’s like well that’s awesome said he’ll do it and he tries to one-up me he’s like well I’m gonna try this and he does something else and I’ll see and I’m like dude you did that he’s like I know it would go back and forth to keep one-upping each other and so his business his models really simple is that free plus shipping upsells in an Thank You page webinar and that’s kind of similar what we’re doing nowadays and it’s it’s really cool going back and forth it’s so simple so easy and so he showed his his ultimate funnel and it was it was awesome so the way he does his free plus shipping funnels are amazing next was Nick dougherty dot I always say his name wrong Nick dougherty die said right dot dot tree da tree boom I doubt it anyway maybe not sorry Nick I apologize the GH silent it’s confusing so anyway he uh he’s worked for a company called truth about cancer and they’ve done a whole bunch of huge documentary funnels they did a twenty million dollar one on truth got cancer they did the truth about vaccines and then truth out pet cancer or pet vaccines and a bunch of other ones so he came out and talked about documentary funnels which was really really cool especially since I’m building documentary funnel right now for operation underground railroad so it’s cool to see that in fact if he has a funnel university members recently funnel hacked the truth about cancer funnels it’s one of the newsletters in there so you can go and see kind of behind the scenes but he talked about the strategy and how they did it in the psychology and how it worked and why it worked and it was really cool to see behind the scenes that Nick did an amazing job there after that Jason flavin got up and talked about three different webinar funnels that he uses evergreen ones NDA ones live ones it was really cool to kind of hear different different ways to do webinars that he’s done which brought to my attention he talked about he does an NDA webinar we I feel like signed an NDA didn’t get on the webinar and it’s a big deal and it causes this intrigue and it reminded me back in the day with rippln we did this really cool thing where it was really cool in rippln just showing rip on here to sign an NDA to be able to get in and it was a big NDA thing which was really really cool and so and we got one and a half million members to join rippln through this NDA process and Henry sparked my mind about that so got me excited in fact you may be seeing its secret NDA thing coming out in the near future me so that’s exciting to see so I was Jason so we had lunch after lunch then Rachel Peterson came on stage and Rachel’s amazing she’s like nine months pregnant she was it’s funny like I asked her to speak and then the next inner circle meeting I saw her and she’s now she’s pregnant my god and then I was like wait a minute what date like when’s your due date she’s like I’m speaking on your stage I’m not me tell you my due date so I didn’t know when it was I knew it was close and so she was up there on stage and she killed it she I think she had doctors and stuff she brought in the on he’s just in case she had a baby while she’s on stage right Fred met her first one on stage I gave her a hug and like I hope my water breaks onstage thing ever so Rachel GaN states talked about the hidden funnel the relationship funnel how you build these relationships for the audience her story is amazing like she um two or three years ago she wrote a blog post about her tiny wedding ring and how she was making money now and bunch of people asked her like when she upgraded a ring she’s like I’m not like this this symbolizes my love my husband and my family all stuff and it went crazy viral had like 70 million reads before she got picked up by Today Show and all these other things and it was just crazy and and then her whole thing she had this huge flood of insane traffic and I was like what do you do with all this it’s like if you transitions like a relationship funnel like bringing them into this relationship with you that’s the that’s the magic that’s the power her presentation was awesome after that my man who has the most never stop speaking packing live is Dave Linden bomb Dave’s amazing he had this intro rap that he spent like two or three months writing that intro the him getting on stage he came out and his energy is so high and so he did an amazing job talking about Redemption funnels so what’s the Redemption funnel I don’t spoil the surprise but the concept behind it’s brilliant for some talk about says like dude your brain thinks in a way that’s different from anyone else ever men so the redemption funnel was basically using sites like Groupon and there’s a lot of other ones it’s a Groupons a good example right where you sell something on Groupon or you find other people are selling things on Groupon and then you give them your product as a bonus so he sells Coon bachi kits Kabu chick cuts and her say it right kombucha kombucha kits it’s like Hugo and either he’ll sell kombu tickets through a Groupon or to find out people selling similar things and he’ll give them on there they keep a Jeff they buy a Groupon offer like hey get a free kombucha kit and we should basically a free plus shipping offer and so people who already bought something on Groupon then come to redeem their free offer which is a free plus shipping funnel and brings people in the funnel and it’s in sync it’s basically getting the top buyers to come and redeem your your your free plus shipping but their company because that’s what they bought the three plus shipping is how they’re redeeming it anyway it was brilliant and insanely good and Dave is genius but he makes me nervous with the microphone in his hand but he did did he stick to his time he was a little over but he did good we were very nervous about him sticking to his time but he did awesome after that Ben Allison Prince gonna stage Allison didn’t know what ClickFunnels™ or photo hacking was a year ago she came all in and she made the chicama club before we we got there and she did it by they building out amazing case study first and she did an amazing job telling her story she is insanely cool and she’s in the process now I was selling off all her ecommerce businesses she’s having so much fun teaching people how to do the e-commerce stuff she’s got you know I think three or four multi-million dollar ecommerce businesses and anyway but she’s enjoying this part of the process even more which I took a lot of time the ecommerce is awesome but the info side is so much more rewarding I think so she’s doing a lot more coaching now which is cool and she’s she’s killing it she had a goal hit to common club before she got on stage somehow magically she did it she crushed it Allison was amazing that that Myron golden got on stage if you ever Myron speak he’s just go search him on YouTube and listen his Facebook like that it’s like I could listen to Mayer and speak for days and never get tired of him is amazing so he got up and talked about four levels of value which were so cool I’m so grateful he shared that then after Myron got off stage then James barber who is the Phantom of the Opera on Broadway came and sang which was cool but not only did he sing which was amazing during his singing we had a couple who actually came up on stage and James actually got brought the the the stay wife it’s not like that the father the girl up sat on stage and like saying to her what’s up soon to be found so I say yeah soon be fiance she came on stage and had had him close he had her like close your eyes I’m gonna sing to you I want you to imagine this whole thing so she her eyes closed and while we’re doing that then her her boyfriend came up on stage so behind him and then when he got done he turned it around and his her boyfriend is there and he dropped her knee and proposed which was so cool and she said yes luckily for all of us could be real nervous but she said yes which was so cool and that was awesome so then after that then Todd and Ryan and me got on stage we did our multi-dimensional marketing presentation which was all the new action X M D which stands for action X multi-dimensional the new features in action edit we showed it all people went crazy and it was really cool so we showed that off and you guys are here some more about that here soon and I’m not gonna go deep into that because I don’t wanna ruin surprise for those who when you find out about it here in the future but for everyone at the event they got unlocked a whole bunch of cool features and things that are all playing this right now and then after that we had round tables so we had how many round tables do we have 48 48 to Carmel Club members were sitting at a table each they had their own table and you come asking any questions you want and I had people tell me that they would have paid ten thousand dollars alone just for the roundtable sessions because right ok I talked to this guy and this guy and like and it was cool cuz like the coaches that were doing it were like well I’m really good at this but you need traffic you talk to this guy and they’d run that round table and Ikey that was gonna be to talk to this guy for this part and they were running around and everyone got a ton of value so that was awesome and that was day number two is that crazy like what two days and I was like do we done more in two days and most events to do in like the entire event and it was it was amazing so that’s kind of what day number two is so day number one the theme was impacting income day number two the theme was one funnel way so I talked about the funnel audibles we’ve had people share whole bunch different types of funnels from free bliss shipping funnels documentary funnels webinar funnels relationship funnels Redemption funnels what to do before the funnel begins the four levels of value like the multi-dimensional fall out funnel so it’s all about like funnel strategy was all day number two and it was amazing so the next podcast I’ll talk about day number three which was called a two comma Club how to get into the two comma Club and so how to go from zero million dollars before this time next year so I’ll talk about that during tomorrow’s podcast then she goes for listening appreciate you all and talk to you soon want more marketing secrets if so then go get your copies of my two best-selling books book number one is called experts secrets and you get a free copy at expert seekers calm then book number two is called dot-com secrets and you get your free copy at dot-com secrets calm inside these two books you’ll find my top thirty five secrets and we’ve used to become the fastest-growing non VC back SAS startup company in the Oh
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Funnel Hacking Live Recap – Day 2 of 4
Funnel Hacking Live Recap – Day 2 of 4