Funnels Sales Strategy
Funnels Sales Strategy: There are times in business when we have an idea that needs to get heard by someone who can invest in it or invest in us. What’s more is that it can be extremely difficult to get to that person. However, in this video, Russell Brunson is presenting the best sales strategy to show you how to get to the decision maker in your life. Funnels Sales Strategy
Funnels Sales Strategy
– Okay, so Jack just asked a question. “How do you get past the gatekeepers to the decision makers?” Alright, so this is something to understand. So here is any office on planet Earth, right? Here’s the front door of that office and somehow, and then out front there’s like, usually there’s, this is like chess, like think about playing chess. Right, outside there’s like the first guard, and there’s usually a table or something.
They’re like, “Hello, how can I help you?” right? And then somehow you pass that guard, then there’s like, all the other people here, right, you have to get through, then back here is like, the person you’re trying to get to. Here’s the decision maker. Like, “I must get to this person, and if I get to them, all my wildest dreams come true,” right? And usually next to the decision person there’s another guard that’s blocking him, right? ‘Kay. So here’s what you have to understand.
This is like, how it all works. So, if you try coming in the front door, you’re gonna get stopped right here at the first person, and they’re gonna come back, and be like, “There’s some crazy person at the front door.” Now I’m only saying that ’cause this happens all the time, in front of my office here. Just so you guys are fully aware, ‘kay? And I’m like, and they come back, there’s some crazy person, I’m like “Ah, get ’em away,” ’cause I don’t know who they are, and they show up with a gun, who knows?
Funnels Sales Strategy: Gatekeeper?
You never know, right? And so you don’t wanna be that crazy person. So, this is the strategy you have to think through, ‘kay? This person is the decision maker that you are trying to get to. The problem is that they’re making so many decisions, they don’t make the initial set of decisions. This person next to ’em? This is the gatekeeper. This is the person you care about, ‘kay?
Now this person can be the assistant, it could be a spouse, it could be a lot of things. One of the number one mistakes I see people having all the time, when my wife and I are flying, almost every time we fly now, we get approached by somebody, and they’ll come up and be like, “Ah Russell,” and they’re so excited to meet me, they’re like, “Ah Russell,” and my wife’s sitting there, and I’m like, “Hey it’s my wife Collette,” and then they’re like, “Oh hi.” They look back at me, and they totally blow my wife off, right?
Guess what happens. Instantly my wife’s like, “I don’t like that person,” and then I see my wife, I always see her all the time, she’ll be like, she’ll ask a specific question, like, someone will say something, and she’ll like, oh, and she’ll say something to that person, and then that person will like, blow her off or ignore her, or whatever, and then, and I’m very aware of it, she’s very aware of it, and the person is usually so excited they don’t even notice it, but they offended the decision maker, ‘kay?
Funnels Sales Strategy: Get A Meeting With Anyone
Now I don’t care how cool you are in the future, you’re never gonna get past all the gatekeepers, because my wife will be like, “Oh that’s the person that blew me off in the airport,” or, “That’s the person who didn’t give me the time of day. “That’s the …” You know what I mean? Same thing with my assistant, Melanie. Same thing with my assistant Melanie, like, all my decisions will go through her initially, right, and if she’s been treated good, like, there’s people that treat her really good, that know her, and then they get through the gatekeeper. So like, I look at it like, how do I do Dream 100 to the decision maker?
How do I appeal to this person, because this is the person that actually matters, because if it doesn’t get past that person, it’ll never get to you as a whole. And so for me, it’s all about figuring it out, like who are the people? There’s a big person I was trying to get ahold of, and I actually got some of that person’s time, and so what I did is I sent the spouse of that person a gift, and the person called me the next day, like in tears, and was like, “No one in my 20 years of doing business has ever thanked my wife for my time, and the fact that you did that, now we’ll be friends and partners for life.”
Funnels Sales Strategy: Decision Maker
We’ve got tons of deals together because of that, right? ‘Cause I was very aware of the person supporting the decision maker. Other times when I’m like, “I need to get the decision maker,” I’m like, “Okay, who’s the person supporting the decision maker? “How can I make their life better? “What can I send them? “Can I send them gifts? “Can I contact them? “How do I build a relationship with them when I’m at an event?”
And don’t try to bombard this person who’s already got a million people talking to ’em, and going crazy, and like, I just know from my personal standpoint, every time I go to an event, I get 50 thousand people asking me questions, and I’m so overwhelmed I don’t even know what’s happening, the smart ones walk over to my assistant, or walk over to my partners, and they talk to them, and that person then comes back to me later, like, “Oh did you meet so and so?
Funnels Sales Strategy: This person’s awesome,” and that’s how you get around, is by befriending the gatekeeper. So it’s not, “How do I get past the gatekeeper?” How do you build a relationship with the gatekeeper? ‘Cause they are the gatekeeper. So there’s the big secret for those who were wondering. Thank you so much for watching. Every single week we publish new secrets just like this, so make sure you subscribe so you don’t miss any of them, and I will see you on the next video.
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