How Funnels Work for Artists, Musicians, DJs and Anything Else – Sammy “Shoebox Moses” – FHR #228

Funnels Shoebox Moses

Funnels Shoebox Moses: Why Dave Decided to talk to Sammy: Sammy “Shoebox Moses” or SB Moses (for those in the know) has played music around the world with leading chart breaking musicians. He also has a gift for laying down the perfect track to connect with anyone. He is an award winning musician and DJ who uses funnels to teach others how to connect with music and to become a “party hero” or a record breaking artist. He reveals how musicians can use funnels to market their latest songs and build a list of raving fans. He shows how funnels can work for any business even a DJ… Funnels Shoebox Moses

Funnels Shoebox Moses

Welcome to funnel hacker Radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results.

Here’s your host Dave Woodward everybody. Welcome back and you guys hold on tight. This is going to be the ride of your life. I am so excited. So excited to have Chamois shoebox Moses RSB Moses as most people getting to know him by today. So Sammy welcome to the show.

What’s up, buddy? I know we’ve been we’ve been playing tag on this for just a hot second. I’ve been a little I’ve been a little world trotting lately Globe for living room trotty. I mean, you’re in Kuala Lumpur right now, so you began got Austin coming back up and then Sardinia, I mean, yes again, eh and then in Croatia to actually forget that don’t want to the list.

Funnels Shoebox Moses

Yes. Incredible and the people that I get to play for lately have been just out of this world with like I got to do a Big Show with Snoop Dogg and Flowrider, Florida Georgia Line and then you know, those are all super fund and really exciting but they don’t really hold a light to all of the entrepreneurs.

I got to be honest because I get to do the eighth as people to so we’re working with this shit and Yannick silver and you know one day one day we’re going to be we’re going to be at subtle hacking live. I’m telling you well, for those of people who don’t know what you do tell people what it is why I’m so excited to have you on the show.

Oh sure.Well, I am an international touring DJ and performer.

ClickFunnels™ SB Moses

So I played music for a living and I get to do it. Where’s David? You make it like it’s no big deal you play music. You have to understand this guy. We met down at e and c and I’m like what who is doing all their music and it was like the best the best music I Ever heard any event. I’m like, this is just crazy.

And so it’s not that you just play music and then you were so kind to send me different tracks and things. I mean your music you have this ability to literally connect emotionally through music with people and to take them on a ride. That’s just crazy. I mean, it’s just insane. I wish I had a soundtrack just playing in the background of our podcast and I well we can if we could definitely do that for you bro. I may have sent you the most. Yeah. Absolutely.

I really appreciate that. I think one of the things that that I have been blessed to do over the last 25 years is really learned, you know, what makes people move and so I’ve and what I say move what moves them internally, you know, like what moves their heart what moves them in their seats and I’ve been playing for Mindvalley is a Fest for a long time which actually has given me this incredible palette of That are from Life 9 90 different countries every age you can think of and then what they have to do is like all join together on the dance floor. So my job is to go through enough music and enough genres and enough energy that I can get everybody together and I’ve done it, you know, I think it’s just because I’m old now I know how to do.

Funnels Shoebox Moses

Well I could say it was just so impactful for me to see that kind of stuff. I think the part that is exciting to me is you’re not only I mean you have like you’re just this multifaceted multi-talented guy who’s got that going you also are using funnels in a niche that people would never ever think you could use funnels in and you’re also teaching other people how to do this kind of stuff. So help people understand.

What is what it how are you using a funnel in your line of work? And what are you teaching people do sure?

Okay, and let me I would love to back up real fast to to kind of give folks the And why we are really really adamant about using funnels and and why we do what we do as one of the big things about Captain. I think the first thing we have to back up to is you have to tell people why shoebox Moses and that’s the Moses. That’s the first thing I just glanced by that story so that story first and then what absolutely so and that’s actually where I was going to go. So I’m glad we’re on the same page here.

Cuz when we went back a lot of people know me inside the inside the marketing space as Sammy T and I got to do one and I’m adopted from the Philippines and what I one thing I got to do three and a half years ago was go back and visit my orphanage in the Philippines. So we found my orphanage through Facebook and just doing some crazy digging and the craziest thing we found out once we got to this orphanage Dave is that I found out I was literally left in a shoebox in a dumpster and they put me in a dumpster and that’s how I started life.

Funnels Shoebox Moses

So I got sober Scott had a totally different plan for me. So I was found and I was adopted later by a family in the in United States so fast forward after I find this information I’m with you know, the Mavericks and we’re all sitting on Necker Island. I’m DJ and with like for there for Richard Branson and they’re just like what are you going to do with this information their shoe box and we just kind of joking and then like I have no idea and they, you know comes around to me talking about how I really admired the story of Moses because he was found on the Nile and he ended up freeing his people and so I was kind of thinking about what we do with that and they’re like, well, you’ve always been my little shoebox Moses and all of a sudden it’s like Bing and so that was the name that my family my friends are like a shoebox. Hey, what up as be Moses? How you doing?

And so it has just turned into this beautiful Mission name for me. Well, it’s crazy in the type back together with funnels.

Now, I teach ton of kids how to become DJ’s or Vibe creators and I have a huge platform that we use to capture people’s emails and just to put them into a funnel to teach them some Basics on how to be a really cool party hero or a DJ and we love ClickFunnels™ because it makes it so easy. We’re DJ’s we we don’t we don’t know how to build funnels. We’re just like Wellhead. What are we doing like this?

Funnels Shoebox Moses

Where’s the beat drop from this fun? They’re gonna be a kick. Is it hidden? So let’s what we you know with the ease of being able to integrate A system that lets us kind of Express who we are even as artists inside of a marketing device.

That’s kind of what has been amazing. So what we’re also trying to do is raise enough money to go back and fix The orphanage and so I go back in August on the heels of using is called Global DJ. Now that’s one of the engines for our mission, but it’s all power to click funnels and that’s why we use it. So it in the shortest way to tell you that’s where the name came from and that’s what we’re doing.

I know I love it. So let’s walk the so you got Chewbacca and you’ve got Global DJ

So walk me through it. So if a person wants to go if they go to Shoe Box, what are they going to find?

You’re going to find all my music you’re going to find an ability to get on the list and like get my free mixes. Like when you got moved at that at traffic and conversion, you’ll have all the Spotify playlists and stuff like that. And then it also gives you the option to just kind of jump on jump on the tribe with us there. So that’s that’s just my touring schedule.

And so if I’m going to be in your neck of the woods if you’re going to be in Sardinia or Croatia in June, Scum, you know you’ll know so that’s two box Moses. And then with global DJ Now what that is that’s going to give you a bunch of free lessons that will actually give you two options. So we realize that most people are never going to be a festival DJ like what I do, but everybody could be a party hero and by being a party hero we want me we want you to be able to walk in.

Funnels Shoebox Moses

I want you Dave to walk into ClickFunnels™ one day grab the aux cord and go check this out and I want your whole staff to be like dude. What the heck? Where did you find all this music and that’s that’s being a party here. So we show you where to find really good music and then we how to mix that music on a bunch of like free apps on your phone.

And that’s where a lot of people like to start but the it’s really cool because if you go into that whole Space we can show you everything you need to be a party hero all the way up to if you want to take it farther or you can be a you know, a life cycle. Cool, DJ or event person or you can be a festival DJ. So there’s this this Echelon in this step-by-step place to go if you want to be a party hero, so that’s what we do at Global DJ now, I love it. So I’m I’m ready. I get I had to go soon. As you said I had to go open it.

That’s what you heard. Was that YouTube video starting but it’s so again Global DJ now. Are you ready to be the party hero? And again, I love that whole idea as far as you define right there. What a party hero is and I can tell you since I have absolutely no rhythm and no beat and I can’t dance or anything else my wife would love if I had any any rhythm whatsoever. So I’m probably a sign up for your course just to kind of put my kids are great at it. And it’s one of the things I know right now is Spotify they’re always create all sorts of different tracks. And so it’s a playlist. That’s right.

Funnels Shoebox Moses

So walk me through the throw them so you start watching now and I go ahead obviously want to sign up here.

But the first thing you’re going to do is you’re going to actually get in and you’re going to get six free lessons that Really really cool that teach you what are the things that you probably noticed when I was mixing at traffic and conversion is that all the songs will seem to go together not just with rhythm not just because they’re all on the floor but we actually mix this songs in harmony.

So the songs will actually mix and key and so that’s something that a lot of people don’t realize like, you know, if you if you play a song by Flowrider and then you also Play the song Sugar by by Maroon 5. Those are actually in the same key and when you do them, right and then you can actually LED that 182 rather be and stuff by by the next artist they all go together. So it actually builds this Big Arc of the motion, which is really cool and you can do it with Motown you can do it with all those that stuff. So it’s going to teach you some really cool.

Those are the six free lessons you get which is to going to teach you how to mix on phrase how to make some key and then how how that all works together and then it’s also going to go so that’s those are the first three lessons but you also Get a little book that I wrote that I did and I had to write because when you’re when I started in the wedding space and so I was like, oh my God, what do we have to do to make money?

Funnels Shoebox Moses

Because DJ here is not cheap. So it’s also yeah, there’s also a little opt-in floor a I think it’s like I think I only charge like seven bucks for this book, but it’s like got 20 years of all of the stuff that I’ve taught in it are taught myself and had to learn and have the like bit get grabbed the bits and pieces of to learn how to really Crush to wedding which is where I started and so it shows you what it takes to have like a five thousand dollar set it up how to lie know get everybody in the right frame of mind for a good party how to find really good music and then how to execute that with very like if you if you really wanted to this book will show you how to do six or seven different events. No problems.

That’s that’s the other little opt-in you’ll get and then after that said you want to continue on into the festival Style part of it. We give you another so there’s two really cool books that we give you. The second one is written by my partner who throws Global Dance Festival Global Dance Festival for those that are not familiar with the festival world has sixty thousand attendees had it each year.

So you’re just looking at this sea of people and Echo Tech who wrote the book on how to plan your sets for a festival of that size.

He gives you a free book on how he did that and then if you want to take your career into really learning the art of how to be a DJ that’s what you get from there. And it takes it from the nuts to bolts on how to become a DJ and how to become how to make your first thousand bucks is a DJ all the way up to how to be a festival DJ and then we have a couple upsell paths that we are just creating and those are this is nuts.

ClickFunnels™ SB Moses

I can’t believe we’re doing this but we are Going to bring people out with us and then Echo Tech and myself. We’re going to take people through a three-day immersive.

And then once you’re done, you literally get to walk on stage in front of 20 to 40 thousand people or because it’s 20. It’s 30,000 people each day. And we’re going to bring you on stage and you’re going to mix two songs with Echo Tech in front of a crowd. So that is what’s that offer. How much is that?

Yeah, that one’s that one’s 997 there 9,000 it’s going to be I thought I wanted to be 20, but I think it we’re just going to keep it right around 10:00. So and that’s a three-day immersive.

Yeah, it’s super sick. The the global DJ product though. I mean each lesson that we used to teach was a right around a hundred bucks an hour. And then Kostas would teach for like 250 an hour or Echo Tech his his real name’s Kostas. But his DJ name is that goes Tec. That’s the thing about DJ. Sorry guys. We’re gonna give you like 5 names for what we do.

Yeah.But so Echo Tech teachers for like 200 bucks an hour and the whole course is like 297 for the whole thing. And it’s like I think we did 80 lessons or something like that. It’s oh my God. Yeah.

Funnels Shoebox Moses

It’s just nuts how much how much value is packed in there. So and then we have a group of DJ’s around the world that use our stuff one thing that happens just like you know with with people that get courses is that you have to stay inside a community to just be like, what did I do? How did I make this mix? How come my mix sounds like crap? What did you do? Like try to keep everybody lined up and happy and and and not making train wrecks. Like if your DJ Trainwreck you’re not going to go very far. So he wants to be a good today.

So that’s that’s yeah and there’s really not a lot of courses that get taught like we say from the main stage by the people that are throwing festivals. In fact, I don’t even know if there is one. So that’s kind of this really beautiful unique thing we’re able to do But again, my whole idea is to build out this platform. So you’re going to see and this is what’s great too is because we just stumbled on the ClickFunnels™ over the last year and so we’re really in this great growth stage where we’re just learning how powerful this tool is and how far and how reaching it can be when it comes to showing not just how to DJ but how to become an evolved for former.

And so we’re using the membership platform inside this to also build out a evolved performer Academy and this does the next big step and this is being shaped to help students that make that that might just be singers and they might be a piano player. They might want to be a dancer they want me to do this. And so I’m trying I’m trying to not just isolate it to DJs in the future because there’s so many performers out there.

Funnels Shoebox Moses

And so what I want to really build after they get through The global DJ product.

They also have the option to become an evolved performer or go to the evolved performer Academy with me, which is taken me you’re like right now. I’m at this beautiful space where I can perform for a multitude of different people but people that are really changing the planet like a lot of people don’t get a chance to go visit Richard Branson or – right, you know, even even watching the guys that traffic and conversion with what they’re able to do.

And I know I keeps, you know shamelessly plugging this that funnel hacking live when I played there for you guys. It’ll be that same thing. What you guys are doing is really helping the people that have never had a voice on how to Market and how to get there their stuff out there. So I know that with this platform what we’re going to build is a place where one day people that have never learned how to make more than a thousand dollars of these performers can make five and ten to fifteen thousand is So we’re that’s what we’re building right now because that’s what I that’s where I got. That’s what that’s the that’s the dream the dream. Is that live what I’m doing where I show up at airport.

There’s a call the picks me up and takes you to a remote beautiful Island full of party people that are one enlightened and to waiting for you with bated breath you to drop beat and party.

ClickFunnels™ SB Moses

So that’s what that’s what we’re building out too. So it’s called the evolved performer Academy. Oh, I love it. It’s I think the part I’m so excited about is one your talent is I mean just is crazy off the charts insane, but to the fact that you’ve now taken the skill set that you have and through funnels. You’re literally spreading it through the entire world to help other people do the exact same thing that you’re doing and know people say well you can’t use it in music or you can’t use it in this. I’m like, no you really really can and this guys doing it out though.

Congratulations on all your success. It’s so thank you so much. Yeah, it’s great. I mean, I mean we And I started out as a guitarist and I’m building a guitar platform. I mean, I don’t think there is a limit to anything you can do with but Ronald I like I mean, is it is there I don’t think there is we haven’t seen one yet. Do we I have a friend there was a guy who wanted to be the first one to do the dja1.

I was like, you don’t have a DJ 2 comma Club winner yet. So you’ll be our first one perfect that cannot wait because it’s the mission that is really driving us and I would love what we would really love to do is be able to get back into this orphanage and get some of these kids into the into the evolved performer Academy use ClickFunnels™ to get their audience because the big thing you do as a DJ is you produce your own music and then you got to get to the audience Dave so they can get your music and how are they going to get your music?

If you can’t get them into a fund funnel where they’re like getting value and that’s the biggest thing is where like they get value in this funnel. So one of the things that my team’s Right. Now is this beautiful space for my shoebox Moses platform?

Funnels Shoebox Moses

What we’ve built is so you go there and you get a really cool, you know, like here is the Summer Mix that you need to use to be cool on the boats or whatever you need to do. And then the next one after that and then the next part of the funnel is here is the other you know, we give them so much value inside the funnel and we can speak to them and segment the list and segment where they need to be and then by the time they get to we can offer them like hey, do you want to do you want to continue on and like learn how to become a performer from me and I can or do you want to just keep buying here’s here’s well, the next thing is not to be performed.

But the cool thing is now we can introduce them to our album not just do Amazon not just you this but you’re like by the way, we gave you all this stuff. I want to let you know. I also have an album out. So I just released another album on iTunes and Amazon, but how do we get it to people if we don’t Communicate with them get them into a funnel and talk to him about hey, here’s a bunch of cool stuff because everyone’s hammers you see Facebook and you have people dropping albums and they just Hammer people like buy my album by my album. But if you give them people the opportunity you give them some value through a funnel then by the time they’re like, oh dude.

Yes, I’ll be your fan. Thank you for all the free music like you like I look at how beautiful it was that I was able to just get you music and I didn’t know it was so special that we did that. I feel like everyone should have more music in their life.

Funnels Shoebox Moses

And so that’s what’s great about a funnel for us as an artist. As any artist. You send people down the funnel you have the opportunity to touch them so they can know like and trust you with free value. They can really get a ton of good stuff from you before they are like, hey just buy my album for nine bucks by the time they get into that, you know, third, you know funnel.

They’re just like wow, thank you for all the free music. I think I have a girlfriend now and I can introduce my music to somebody you know that That’s the magic of being able to communicate through this style. It’s just not as I just didn’t know that we should do that. I’m like, this is awesome. So that’s what we’re using it as a personal artist for outside of just teaching people stuff. It’s just a great way to give people value.

You know, I honestly I just am so excited about what you’re doing because I hear people say things like well, it doesn’t work in my industry. I’m like trust me it works in any industry and I love seeing what you’re doing in the music industry and not only just the music industry but in teaching other people and it goes back to that whole thing because you are honestly you’re like one of the most giving people in the world, even though we weren’t able to get your phone hacking live you like.

ClickFunnels™ SB Moses

You know, what Dave here’s the track shoes for this year’s attracted to use with this. Here’s the track excuse for this. I’m like dude. It’s like so cool. And it’s just it’s who you are and I think that’s what is so exciting is as people understand the more you give you really do get more back in your life. I don’t know how else to say it that way, but it’s yeah, absolutely.

Yeah, I just I just know events to us. I was like listen, if you want people to remember your event beyond the event drop this song have have your people deliver that message with this as the backbone and I totally agree with you like to book in what you said The more value you can give the people the more that you will ultimately give back but it just feels good to give I love it. And I think it’s great to be able to give inside of a other mechanism that will help you, you know build a fan base especially as an artist. I mean, that’s one of the things that’s one of the big parts of what we teach inside the evolved performer Academy and Global DJ Now is like, okay, you’re going to be a DJ you’re going to do this. How do you keep your fans?

This is called a funnel. You need to talk to them through a funnel. You need to give them value through a funnel. And by the way, the best place to go is ClickFunnels™ to build that so even the things like Camp and Bamboozled and all the platforms that teach you how to build a website for your stuff.

They don’t have the breath or the ease of building a funnel-like ClickFunnels™ does for us at least. We haven’t seen it. And I know that that’s when when new DJ’s come to us for like, how did you imagine such a following of people and stay connected with them with just like a random email campaign that doesn’t seem to work but with ClickFunnels™ you can put in dope videos you can make it a lot more engaging than you can make it way easier for you know, someone that’s very especially these young kids there.

Funnels Shoebox Moses

Funnels Shoebox Moses

So hit with tons of media and all that is all that and emails don’t necessarily always do that for them. They have to kind of see a lot of stuff so fun. It was a lot easier like we get people through the funnel a lot faster because if you look in ours, you can see that they got like six don’t videos like, oh my God, I can’t believe Got all these videos are right here and then they can go to the next thing and then the books easy to buy everything is like super easy to do emails.

I think are kind of the for us it make it kind of makes me cringe because I was like the kids even go there and yeah, they do for artists, but they really like they really like funnel.

So they like a funnel provide like the way you guys have seven up. So I love it. Well, I know people are gonna be dying to see one they want to hear more about you and how to get your music. So, how do they get your actual musical? That’s a shoebox, right?

Yep, AK and you can find it on Spotify at shoebox Moses to and it’s all one word shoebox Moses so that last album that just drops called come over and that one just came out. So we just put that one up but I think a couple weeks ago or no, I’m sorry about a month ago now so yeah shoebox Moses is where everything is SB Moses is also they’ll tie to the same thing as B or shoebox closest.

ClickFunnels™ SB Moses

And then the your funnel is global DJ, right? Yep. Yep. Want to reach out to where do you where do you want people reaching out to you? Oh shoebox for sure and that that one because that’ll they can get to the global DJ Now there as well, but I honestly I’m like, hey, let’s get you some free music so you can start partying and applicant party.

And then if you want to start learning how to DJ it’s all in there too. But I just want people to get some good music and get some good vibes and I think right there is the best place to start awesome.

Well any party words as we start wrapping things up here. Oh man any parting words, I think one thank you so much for having me on the on the podcast. That’s that’s the biggest thing and I think for me The Parting words if you’re going to do something. Well, this is my dad’s words. He always says this to me, but if you’re going to do something well, If you’re going to do something at all do it well, so that’s that’s my parting word will leave it on that Sammy.

Funnels Shoebox Moses: Thanks so much about will talk to you soon. Yeah. Thank you.Please don’t want things that means a ton to me is the person reviews that you guys leave on iTunes. If you wouldn’t mind going out great the show let me know how I’m doing. Just go to iTunes click on the episode and rate it leave a comment. I read all the comments. I appreciate all the stars and everything and everyone already left for me again. I really appreciate it and it’s my way of finding out how I’m doing, so if you don’t mind, I really appreciate it and I again, thank you so much for all you guys do. Have a great day. Funnels Shoebox Moses

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How Funnels Work for Artists, Musicians, DJs and Anything Else – Sammy “Shoebox Moses” – FHR #228

How Funnels Work for Artists, Musicians, DJs and Anything Else – Sammy “Shoebox Moses” – FHR #228

ClickFunnels™ Optimize Business – How to build a Sales Funnel