Funnels Tripwire Secrets
Funnels Tripwire Secrets: Russell Brunson takes you through the secrets behind the tripwire funnel and how you can use this digital marketing tactic to get people to PAY YOU to be customers. Russell highlights the best practices of this two-step sales technique and provides you with his top converting tripwire funnels for FREE!
Funnels Tripwire Secrets: How to use Tripwire Funnels
– Hey, this is Russell Brunson and welcome to Tripwire Funnel Secrets. Now, during this presentation, I’m going to show you how to use simple Tripwire Funnels to get people to actually pay you to become a customer. And then at the end of this presentation, I’ll actually give you my top converting Tripwire Funnels for free. But first, I want to explain to you what a Tripwire Funnel is, how it works, and how it can work for your specific business.
Now, the first step here I want to show you kind of the layout of what a Tripwire Funnel looks like. It looks kind of like this. This is kind of a wireframe of what it looks like. The first page is what we call Two Step Sales Page. What that means is, usually with the Tripwire product, as you’ll see here in a moment, is usually a lower ticket product. Something that’s not very expensive, so it doesn’t need a lot of explaining to be able to sell it.
So, here on this page we have either video or some text or something to explain what the offer is. And then the order form is right there. And it’s a two step order form, where Step One we ask where to ship the product and then Step Number Two is then we ask for their credit card. After someone buys them, we take them to the second page, which is called an ‘OTO’ page, or a One Time Offer. Here we make them a special offer.
They’re able to click a button, do a 1-click upsell, so they don’t have to re-put in their credit card they just click a button, it’ll bill their card again and then they are taken to a thank you page or Offer Wall Page where you thank them for their order you give them access to it and then you can push them to other funnels other products or services if you have them, as well. So, that’s kind of the layout of what the page looks like. If you plug in an actual template it may look something kind of like this. So, that’s what a basic two-step Tripwire Funnel looks like.
how a Tripwire Funnel works: Where did Tripwire Funnels come from?
Now, the question a lot of people ask me is ‘Where did Tripwire Funnels come from?’ ‘What does that mean?’ ‘Where did that word even come from? It sounds so weird?’ And the term was kind of coined by one of my friends his name is Perry Belcher. And Perry runs a lot of really successful companies and a little while ago I was actually having a discussion with him and he talked to me and he said, “Russell, I figured out a new way where I can actually get people to pay me to become my customers.” And I was like, that sounds amazing.
How do you do that? And he said, “Well, if you think back in the past, there’s a company called Columbia House I think most people have been, you know, have lived at least twenty years on this Earth remember Columbia House. They used to have these offers where you get eight CDs or twelve cassettes for a penny. And this was a Tripwire offer where the offer is so good, so irresistible, the people have to buy it. And then, afterwards they’re more likely to become customers if you give them a good experience.
With Columbia House, you’d buy this and afterwards they start billing you thirty dollars a month, or whatever, for a CD of the month. And so that’s kind of how it worked back in the day. Now, Perry had a company at the time that was selling a survival membership site. And as they tried to sell access to the survival membership site, they did okay but nothing great until they created a Tripwire Funnel. And this was the very first Tripwire Funnel that I was aware. And what they did is they started making these really cool credit card knives. It was the knife that looked like a credit card that you could hide in your wallet and you could pull it out and you could fold it up and turn it into an actual knife. And so they started selling this card for free they just charged people shipping and handling. Right?
So, you come here, you pay like, I can’t remember, $2.95 or $3.95 shipping and handling to buy the product, okay? And again, this is is the Tripwire offer. It’s such a good offer you have to buy it. And then after you buy it, then the next page is you have the upsell where you sell the thing you’re actually trying to sell. Okay? So, with Perry, they were trying to sell access to the membership site and so after you ask them to buy a credit card the upsell said ‘Hey, I’ll give you another cool knife if you join my membership site.’ And I think they charge $10 a month to have access to the membership site. And so they’ll click the button and then they automatically are billed the second thing.
Funnels Tripwire Secrets: How a Tripwire Funnel works?
Okay? And so, the power behind a Tripwire is you create an offer that’s so good on the first step and usually that step is where they are actually putting their credit card in and that’s the hardest most difficult decision you make an offer that’s a complete no brainer they put in their credit card, they buy that thing and then the next page, which is usually a more difficult sell or more expensive product or something like that, but they don’t have to go and retype in their credit card and remake a big commitment, they just have to click yes and it’ll bill their credit card.And that’s how you can sell the things on the backend.
So, that’s kind of how a Tripwire Funnel works. And I’ll show you some more examples here as we go through it. So, here’s how it works. Step number 1, you have to create an irresistible Tripwire offer and I’ll show you a couple of ideas here in a second. But an offer that is so good that it is a no brainer where someone says ‘I’m gonna go find my wallet, grab my credit card because I need to have this thing.’ Okay.
Then after someone’s bought that, then the next step you upgrade them with the core offer the main thing you do wanna actually sell. Okay, so the example I was selling $197 training course my Tripwire here was the free book, they just cover the shipping and handling and then the upsell was $197 training course. And then the thank you page, thank them for buying and give them access to whatever they bought. Okay? So, that’s basically how a Tripwire Funnel works. It’s very simple and very easy. Here’s a couple examples on the left hand side. It says paying June, he did a free book offer similar to mine.
On the right hand side is a company called FiberFix we helped do a Tripwire Funnel for and theirs wasn’t a free plus shipping but it was a severely discounted price on their core product, FiberFix. Same kind of thing, you get somebody in there to say yes on the no brainer offer and then the upsell becomes a lot easier to get. Okay? So, what do you have inside of your company that you can use as a Tripwire Funnel? Okay? There’s a whole bunch of different things a lot of people use books and they use product samples. You have supplements you can use samples or supplements.
You can use CDs you can use DVDs you can do USB drives, you could do white papers. There’s a whole bunch of different things you can do. Just think about inside of your company what’s something you could sell that’s such a no brainer that someone’s gonna buy it. And then, you know, if someone buys that, they’re more likely to buy the next thing. Perry Belcher, the guy I told you about earlier, he actually used to own a suit company where he sold custom suits that were 2, 3, 4, 5 thousand dollars or more and it was hardest to go and sell custom suits so he thought, okay, someone who is buying this suit, what else would they want?
He said, well, people that wear suits, they also wear cuff links. So, he made these really good, these really cool cuff links, had them for low ticket and those became the Tripwire and everybody bought the cuff links and they up-sold them the custom suits. Okay? So, you just kind of have to reverse engineer your company. What is something your dream customer would actually want and then you create that as the Tripwire product you’re gonna sell through a Tripwire Funnel. Okay? Alright. So, here’s some of the best practices of the Tripwire Funnel. First page, you need to make them a low ticket Tripwire offer.
Funnels Tripwire Secrets: Hardest part about online marketing
Something that is so irresistible. And it doesn’t have to be free but a lot of times we do make them free and we charge shipping. Or, you can make them, you know, a paid product with free shipping. Or it can just be an irresistible offer that’s so good that people have to buy it. Right? A lot of times, in fact, most times you don’t typically make money on this offer, but what’s happening is you’re getting somebody to go and find their wallet and pull their credit card out which is the hardest part about online marketing. And they’ve done that, they bought it.
That’s kind of the first step. If you look at the two-step order form here on the page Step number 1, they put in their shipping address. Then in Step 2, it asks for their credit card information and this two-step shipping process is something that we kind of customized here inside of ClickFunnels™ makes it so easy to do. You click a button and you got a two-step order form that fast. Okay? So, that’s kind of the best practices on the first page. And then again, the last goal here is to get their credit card.
Then after you get their credit card, then you take them to step number 2, which is where you actually make them a special offer for the main thing you wanted to sell. Okay? So, in this example, I really wanted someone to buy this $197 training course but it’s much more difficult to sell that. I’d have to do, who knows, a forty-five minute presentation to sell the $197 course, but instead I did the free book and then the up-sell’s like he got the book, I have this special offer for you where you can get this course that’s normally $2000, you can get it for just one payment at $197. So, I gave them a really good offer on this page, okay? So, I make them a special offer, and the power behind this is what we call one-click upsell. As soon as someone clicks on that button, it automatically bills their credit card.
They don’t have to go retype it in. They just have to say, you know what, yes, I do want that, they click on that button, bills their credit card and it take them to the next page inside the funnel. Then the third page is just the thank you page. You thank them for buying. If it’s something that is digitally bought, you give them access to it. If not, you can tell them what to expect, when it’s gonna come out and those type of things. And that’s how those pages work. Okay? Again, you give them access to the program.
Funnels Tripwire Secrets: No need to hire web master
Now, in the past, if you wanted to create a Tripwire Funnel, it was difficult, it was really expensive, it took a lot of time and energy and money you have to have designers and webmasters and programmers and analytics people and it was just really really difficult but the good news is because you’re here today on the ClickFunnels™ website, you don’t have to go and hire designers and webmasters and programmers and spend the next two or three months building one. Instead, you can do it really simply and really easy here inside of ClickFunnels™. In fact, if you look down below this video, we’ve already pre-created a whole bunch of amazing looking Tripwire funnels for you.
So, all you gotta do is scroll down below find out which one of these ones looks the best you like the design, the layout, the style you select that funnel, and then you go to the page right there, where it will show you every single page what it looks like and if you want that you click a button and we’ll put it in for free inside your ClickFunnels™ account. And if you don’t have a ClickFunnels™ account yet don’t worry, we’ll give you your free 14-day trial and then after you create your 14-day trial it’ll push that funnel inside the account and you can go in and customize it and have a lot of fun with your funnel. Okay? So, here’s the first step.
Scroll down below, and find which one of these templates looks the best to you. There’s a whole bunch of them down there below, pick which one you like the best, and that’s step number one. Step number two then, is you log into ClickFunnels™ and you’re actually gonna edit that funnel. Let me show you how simple and easy that is. Okay, so now I’m on the same page as you are. And when I scroll down below, I can pick any of these templates, there’s tons of them that are amazing so I’m just gonna pick randomly, anyone I want. I will pick this one right here.
Click on that. It’ll log me into my ClickFunnels™ account and it’ll start copying this entire funnel over. So, I can watch as it’s being processed here. Then I click on view funnel. Here we are now and you can see all the pages. So, there’s page one, page two, page three and everything we showed you guys before is right here. Now, I’m not gonna go edit all the pages, for right now I’m just gonna edit the Home Page, to show you how simple and easy it is. I click on the edit page button.
Takes me inside the ClickFunnels™ Editor. Now here in the Editor, I can click on anything and I can just start editing the words. So, I can say, ‘Here is my awesome product.’ Right? I can come up here if I want I can take this picture I can churn it out, and I can plug a different picture in. If I got my pictures updated, I can change out the logo I can throw my logo in here. Or if I want, I can delete the logo if I don’t like it at all. Or I can grab things, I can move them around.
Funnels Tripwire Secrets: The evolution of sales funnels
But everything in click funnel is super simple and easy to use. Literally, I can just drag and drop, move things around. I can make this funnel look the way that I want. After it’s done, I click on save. I can go and click on preview, and that fast this page looks exactly the way I customized it. If I don’t like it, I come back to ClickFunnels™, make sure I move things around until it looks exactly that I want my funnel to look. So, like I said, that step, you can go and customize the funnel.
And one thing, if you notice, these three pages here in front of you, all three of these pages are based on the exact same template. Okay? Right? I’m able to customize the fit, the look and feel of my own brand. I change the colors, the images, the copy, the text on the pages, to make it look and feel exactly how you want them to look for your specific business. And after you’ve customized it, then the last step is you go out there and you launch.
Let the world know about this new funnel you’ve created. And I want to show you guys a really quick video from my friend here, his name is Garret J. White. And I want you to hear in his own words, why he started using ClickFunnels™ and the success he’s had over all the other options that are out there on the market place. – [Garret J. White] Hello, my name is Garret J. White, the master coach mentor and founder of Wake Up Warrior Academy. And I will tell you this right now:
We have tested with platforms, we have tested everything. I have attempted for the past six years, to use every available software tool I could find that made it simpler for me to share my message. And it started with WordPress, and then it went Plugins, and then OptomizePress, and then we went to Kajabi, and then we went to Leadpages and these are all wonderful. I know the owners of these guys they are fantastic software tools, they’re amazing.
When ClickFunnels™ came out, I was like dude, I cannot handle another software tool. I don’t give a shit, we’re just gonna manage our stuff between Leadpages and Kajabi. And then my friend said, just test it. Just try it out. And I went to ClickFunnels™, and no bullshit, like, every software increment over the last five years has been a, not a quantum shift, in what you can do with the tool to get your message out to the marketplace.
They’ve been incremental. So, like, there’s been a move from Kajabi to Leadpages or from OptimizePress to Kajabi and they were these segmented steps that had slight improvements that made it easier. ClickFunnels™, though, came out of nowhere. They took the marketplace by storm. Just like Apple did when they first launched the iPhone.It was, it was not a linear move anymore, it was a quantum move in improvement that’ll open up a gap to allow people just like you watching this, people just like you and me, who are not technically savvy, we weren’t born in the Matrix, and we didn’t have a chip implanted in our heads we’re not engineers or computer science majors and we don’t understand that stuff inherently.
Funnels Tripwire Secrets: Build your first Tripwire Funnel today
ClickFunnels™ gave you, you my friend, an opportunity to cut and decrease the time of stress and anxiety and suffering behind a keyboard, trust me, the days you wanna just pound vodka and throw your Mac out the window because you can’t figure shit out. ClickFunnels™, has brought it to a place that it is a quantum leap, an opportunity which allows you just like the iPhone, to not only look smarter, but to feel smarter and ultimately to only deal with the stuff that matters, which is getting your message about your product and your program and service out to the marketplace. – [Video Moderator]
How many you guys think ClickFunnels™ has the most amazing touches for [Inaudible]? – [Garret J. White] Spending all this time with suicide watch and have to check yourself into a hospital and honestly trying to deal with everything else that’s come out before it. So, I’m not only fully endorsing ClickFunnels™, it’s the only software tool that we use. When it comes our Funnels online across all four of my businesses, we’re not going anywhere else.
Love Russel, love this event, this event mayored up to that software tool. You are a dumbass if you don’t come and that’s okay there are plenty of dumbasses on the planet just don’t let it be you. (dramatic music) – [Russel] Okay, are you guys excited? So, I want to explain, if you already have a ClickFunnels™ account, all you’re gonna do is scroll down below, figure out which one of these templates you like the most, pick the template, go on an customize it, and then you launch it.
And that’s all you gotta do. Now, if you don’t have a ClickFunnels™ account yet, do not worry, when you click on the link down below after you pick which funnel you want, it’ll take you to their Share Funnel page right here, on the Share Funnel Page, all you gotta do is create your free 14-day trial, after you do that, it’ll copy the entire funnel into your account and you can go in there you can customize it and launch it, and a lot of you guys will start generating leads and actually start making money before the 14-day trial is even up, because ClickFunnels™ has made it so simple and so easy. So, all you gotta do right now, again, is scroll down below, pick which funnel you want, if you already got a ClickFunnels™ account and you get it for free. If you don’t have one yet, get your free 14-day trial and start building your first Tripwire Funnel today.
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