Get Paid To Do LIVE Webinars – Scott Marshall – FHR #200

Clickfunnels™ Live Webinars: Get Paid


Clickfunnels™ Live Webinars: Why Dave Decided to talk to Scott Marshall shys away from the popular belief that automated webinars are better than live. By getting people to pay him to be on the webinar, he is able to increase his conversions.

Clickfunnels™ Live Webinars: Funnel hacker radio podcast

welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales dominate their markets and how you can get those same results here is your host Dave Woodward hey everybody you guys are in for a crazy ride today I want to introduce you to Scott Marshall Scott welcome to the show hey buddy thanks for having me Scottie’s is one of our two comma Club winners he owns a company called – comma for calm he’s also in our roundtable hosts and I just found out that

basically he just ripped off all click funnels onboard his own company so with that said I wanted Scott you guys love the conversation today I appreciate that I really do thanks for the shout out so really guys one of the main things we want to talk to you about today is one of the things Scott is having phenomenal success that is live webinars and these are different than the typical webinars that you guys are used to so what’s got to kind of tell you a little bit about what he’s doing and what we what what really is a live webinar so Scott what’s a live webinar yeah so for us

we’ve had a lot of success in this area just give you a quick background like we do like financial education and software right and so we drive people into a live presentation typically through like GoToWebinar and we have a live presenter inside of that and then we also have an incredible sales staff and so we look for key metrics through the tip Nate’s 90 minute webinar and we look for key metrics one will look for how long you stay inside of that webinar and then we do what’s called raised hands and then based on those raised hands is how we build our sales pipelines and

Clickfunnels™ Live Webinars: Start Selling

then we start selling you through our like whole value ladder inside of that as well and then before that there’s a whole process of taking you through the value ladder that we all know through through comm secrets of getting you into a tripwire product and so either before you come to the webinar we’re giving you an opportunity to get anywhere from a dollar to a two hundred dollar product that’s either gonna be a trial or it’s gonna be a one-time charge or it’s gonna be a subscription because we know that when we get you into the live and you have one of those products the chances of you up sound is anywhere from like 8% to 12% for us and so people understand because

most people think of webinars as free and I’m gonna sell the site ticket thing at the end what you just talked about earlier was you want to make sure you get money up front yeah absolutely possible and I think the one we were just talking about was a dollar and it gives you basically about 10 percent 10 percent chance if that person pays a buck is gonna have been turn around and spend $8,000 with you by the end of the sale yeah kind of insane right but so what we did is we funnel hacked as it’s I’m I think I just called it rip in like I ripped literally Russell’s onboarding

sequence for for click funnels and we said instead of doing like a 14-day trial why don’t we just give you a seven dollar trial for a dollar because what we found was through tests and hundreds of thousands of dollars a hundred thousands of leads that if someone just takes out their credit card and even if it’s 99 cents before they come in to that webinar the chances of that em up selling to our $8,000 flagship is 10% and so it just makes sense make sure that the journey is hey look I’m going to show you this incredible system I’m going to show you incredible way how

Clickfunnels™ Live Webinars: Achieve your Goal

you can achieve your goal to get to where your dream destination is but before you do I want to give you the exact same tool that I’m gonna use inside of the presentation this live webinar and guess what instead of paying hundreds of dollars I’m gonna let you get it right now for a dollar you just have to cover the cost and the act of doing that is making millions of dollars because of this Scott I love that idea I think people we’ve always talked about you know the hardest dollar to ever get is the first dollar online but once the person goes from being a prospect to a client or a customer it totally changed the relationship and so getting them to take that dollar out is a phenomenal phenomenal

opportunity for you guys I think that’s just crazy cool how you guys are doing it yeah and I’m saying like one of the biggest things that I see with working with a lot of companies is that they really don’t they just don’t know the process right and they don’t know the right process that’s for them and when you’ve got like a sales floor figuring out how you qualify an actual lead is so substantial to being able to scale up and so when you’re talking on a huge budget and I know everybody doesn’t have the same budget it’s perspective but when you’re spending three hundred

to five hundred thousand dollars a month on leads and you’re getting three hundred fifty thousand to five hundred thousand leads a month you can’t you can’t staff the volume that you need to be able to work every single one of those leads so you’ve got to start getting qualifiers and so instead of if I can just go get two thousand now those three thousand people that I know are highly qualified because they’ve already given me their credit card well now like my cost of everything goes down so it just makes sense Scott that’s just awesome so tell people as far as what some of

the strategies you guys are using to get them to pay you front yeah so we’ll do like we’ll bring them into just a basic webinar funnel you know we’ll do a squeeze page the higher and will typically get like thirty five to forty percent on those squeeze pages so that we can get our cost per lead but what we typically do is we sell you on that dream destination right from the get-go and the journey through that funnel and the drip series is reinforcing that that

Clickfunnels™ Live Webinars: Strategies to use

destination right so most people want to figure out how to make money like whether that’s online or or through a system or through education right and so what we do is during that journey is we want to give you a tool that’s exactly going to get you there faster right and so the Russell talks about this a lot right is you’ve really got one opportunity to make that switch before you start stacking and so from the get-go we start saying let me take you out the current vehicle that you’re in right you want to retire earlier you want to be able to take your family on that vacation that you’ve always to do you you want to be able to pick your kids on when you want to be able to pick your

kids up instead of working 60 hours a week we’ve got the system that’s gonna get you there we’ve got the car that’s going to take you to that destination but now let me show you how I can upgrade that car so you know instead of instead of you could have to go over hills so instead of using your current tires I’m gonna go to put on fatter tire so that you can go off-road you can get the urban factor here’s the tool that’s gonna get this very cool it’s just a it’s you

know and it just it worked so kind of the whole blue ocean is taking them off road then ah there you go absolutely I think you uh I think you’re just give me a new marketing plug before before I even realize that yeah no I think that’s amazing so now you got these people online and you’re doing webinars you do you guys are I mean you guys doing serious numbers I think you said like 42 million in volume last year 15 million it through click funnels five hundred thousand eats a month I mean you guys are doing some serious serious numbers so yeah it’s it’s pretty it’s putting

Clickfunnels™ Live Webinars: $8,000 Flagship

tens so now they basically they come through your front end funnel be Peggy a buck up to a dollar to you know two hundred dollars whatever it might be what’s the back in yeah so the back end is where it really gets crazy for us is after we’ve got you on that $8,000 flagship which is like an education package it’s really it’s really giving you everything that you need we get started inside of this industry but then what we do is we do back-end webinars and webinar are you closing them on eight thousand or sale or you taking an application and then having people follow

up what else yeah yeah so how that webinar run is we do we do the race hands hey look if this makes sense to you raise your hand type in your phone number and then we do like the option a option B you know like hey look guys you guys let me down there get a lot of people don’t understand what you mean by raised hands so yeah waiting people at rate hands are so it’s just like an engagement will ask engaging questions to make sure that this package or this offer or this system makes sense to use and so it’s just a little buy-in like little micro commitments okay look if

you’ve seen what I if if this is making sense to you right now and you can see this opportunity I want you to type in your phone number I want you to say yes and we do that throughout the webinar and then at the end we say hey look if option A makes sense to use and you want to take this offer we only have a limited amount of seats we do obviously arjen see we need you to type in your phone number right now and raise your hand um and so it’s really like a it’s a micro commitment through the webinar and that way when you’ve got 500 people in the webinar you can’t just go call 500 people right then and there that way to 10 to 20 percent of those people that raise their hand I now have designated 20 sales guys that can just go and concentrate on those people first so you’re getting to raise

we’re from 300 to 350 sales it’s pretty strong so yeah so the other way that we look at this too is because one things I really head on pins the online micro products those Tripp Barton products mm-hmm it’s really a big focus for me what I know is I saw about 2000 of the micro politics a month and 10% of those will buy the 8000 so for every 2000 buyers that I can get and that cost per acquisition is about $90 it takes me about $90 to get someone to buy $1 trial 9.99 t dollars now yet again that has a rebill so even if you don’t buy the flagship product I’m still making money

Clickfunnels™ Live Webinars: Phone Hacking Live

because on the continuity but I know that out of those two thousand people ten percent of those every month are buying or eight thousand or five tickets and that’s how we’re able to get the scalable buggy so ten or ten percent of them ten percent so you’ve got two hundred people who are basically spending eight thousand bucks with you yeah well yeah it’s a it’s it’s why we’re able to staff as many people as we are and and that’s back into the company as strong as we are I think that’s fantastic so again some of the main things you’re at as far as takeaways obviously is

getting people to pay up front to attend a webinar and then once they’re on the webinar to get them to raise their hand and enter in something of personal value to that like that phone number and absolutely obviously then you’re following up with those people and it’s now a more of a warm call and sound versus a cold call because they’ve asked  Scott you doing a great job but I’m excited again you’ll be a phone hacking live one of our two comma Club winners is also one of our two comma Club coaches will be I mean at our roundtable evening absolutely and again

so people want to find out more about just got where they how they reach out to you yeah so they can they can go to Scott from Scott calm which is Scott the number for our M Scotland calm or they can go to – comma funnel calm and that’s t wo kama funnels calm that’s awesome we get close to wrapping things up maybe the other words of advice you have for our final hacker community yeah just you know believe in the process stay at it and the biggest thing I see with with new people and just people that are trying to make it to that next level is like if you think you should

do it like you should probably do it whether that’s a follow up sequence whether that’s adding another page inside of your funnel whether it’s like spending that money investing in yourself like go with your gut and just do the actual work oh great advice well again Scott appreciate you taking time today and wish you all the best dave-o is my pleasure you know one of the things that means a ton to me is the personal reviews that you guys leave on iTunes you wouldn’t mind going out great this show let me know how I’m doing just go to iTunes click on the episode and rate it leave a comment I read all the comments I appreciate all the stars and everything given you already left for me I can really appreciate it and it’s my way of finding out how I’m doing so if you don’t mind I’d really appreciate it and again thank you so much for all that you guys do have a great day

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Get Paid To Do LIVE Webinars – Scott Marshall – FHR #200

Get Paid To Do LIVE Webinars – Scott Marshall – FHR #200

 

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