The 3 Second Shock That Allows You To Deliver Your Message

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Behind the scenes of some cool things that we’re doing to get people to stop and actually watch our ads.

On this episode Russell talks about a new ad technique where you try to get someone’s attention within three seconds. Here are some of the awesome things you will hear on today’s episode:

-Find out what kind of ads Russell is experimenting with to grab people’s attention quickly.

-Discover why you need to be quicker in grabbing people’s attention in these days than they did in the 80’s.

-And find out how Russell’s jeep became high centered and why he lit a copy of Expert Secrets on fire!

So listen here to see why Russell blew up his Gold Prospector with a potato gun and lit his book on fire.

what’s up everybody’s russell brunson and welcome to the marketing seekers podcast so the big question is this power entrepreneurs like us who didn’t cheat and take on venture capital we’re spending money from our own pockets how do we mark it in a way that lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable that is the question in this podcast we’ll give you the answers my name is Russell Brunson and welcome to marketing secrets are everyone hope things gonna awesome we had such a fun day today Tuesdays become my days where I like block out time film also forgot a film I remember when was it probably three or four years ago I was talking Mike Phil same he’s been a close friend for a decade now and I remember he told me him and Andy Jenkins they used to be business partners with company webinarjam and traffic Genesis and stuff and he told me he had a 51-day it’s like the more he said we make money when we’re on camera and it’s like the more videos and make more camera time to make the more money to make and so that was their big epiphany like then you spend more time making videos cuz that’s how they make money and I’ve kind of recently come the same thing like I make the most money instead of ClickFunnels™ as a pitch person who’s out there talking about ClickFunnels™ I’m talking about why it’s awesome and all that kind of stuff and so basically every Tuesday were blocking I was like filming day now so for like whole bunch of stuff so I filmed a new Thank You page webinar for the dot-com secrets book funnel iPhone launch of promo videos i film upsell videos i filmed all these things and the end of the day i had two other videos i supposed to fit make that didn’t really want to make sounds like i had like 15 minutes left i was like you know what we should do we should go and do some fun ones and it’s been fun of me watching one of my buddies Dean Grasso you’ll see he has been we’ve been kind of sharing notes with book funnels he’s got a book funnel this killing I got a couple of book funnels that are also doing really really well and I’m watching his ads it hasn’t been so fun like he had one we lose his book on fires like this book is literally on fire you should go buy it and then he had a bunch of magic wands one where his Tesla he clicks the screen Tesla nos in the book pops out he holds it one where he’s got the book in the empty box he shakes something like 50 copies of the book dump out of it and just these little things like capture people’s attention and I was like when you start doing more those kind of things I just some fun things and so we’re sitting there we had like a little time to film I was like let’s cool it like let’s let’s do a fun like video I mean couldn’t completely bomb but it could be awesome who knows it’s like we should do a potato gun video where I’m shooting the expert seekers book the potato gun I’m looking around we see the big cardboard cutout of our gold prospector I’m like we should take the book the gold prospector lay he’s holding it then I’ll shoot the gun at the gold prospector and blow the book and he got from one thing for the next the next hole you know 15 minutes later we’re out in the field with the Jeep was they had the background so it looks just firm the pattern interrupts just Jeep with red headlights shining at the camera and then we said slow motion cameras well and then there’s this gold prospector cutout with a copy of the expert seekers book taped to him and the first thing I say is hey my name’s Russell Brunson I’m potato gun expert and I turn the potato gun towards the prospector and like Point Blank like three inches from where he is I shoot this potato cannon had him and like he explodes the book flies in the air we got slow-motion the whole thing happening and then I come back and I’m like holy cow and my throat okay turn on the ground and then Dave Woodward off screen throws me copy of my book I’m like hey my name’s Russell Brunson I got my new book called expert secrets you should get a free copy of it and I just did this crazy pitch for the book and it was so much fun we had such a good time and and then when that was done Dave decided to teach me how to use a jeep because I got my new Jeep that’s awesome but I’m kind of a city boy who’s scared of Jeeps so we went driving in this mud pit flipping circles and stuff and he want me to go up with a huge hill so I go up on this hill and like it scared me to death it was one of scariest things ever and he kept telling me say no your Wilson now you gotta go like go up and go over the top of it and I didn’t dare so I jumped out and I had him go in it and he goes and first he does it goes up this huge hill and then high the Jeep and it’s completely stuck and we can’t get it to move it’s it’s like it’s the same high center there’s like like more dirt like all the like I don’t can’t explain it’s like it was like in mud because there was dirt all the way up to the car underneath like anyway it was it was crazy and complete stuck and so way to call his son Christian to come in and basically to get a winch and like to pull it out but when we’re doing that we had like 20 minute break before he could get here so right well what’s reduce twenty minutes like let’s burn a book like Dean burned a book I want to burn a book and so we got a book and we tried and fire we found it’s kind of hard you have lighter fluid so I drove to the grocery store about lighter fluid came back and soak my become lighter fluid about this time we they got the Jeep out it’s pitch black um I told my kids the cheap was stuck in the mud so they all came over my wife my kids are there and and so finally it’s like pitch black outside and right well his book is soaking wet with lighter fluid like we need to do this thing so I sat in the Jeep I lit the book on fire it’s like he’s going crazy everywhere it looked awesome so super dark outside and as this book is burning and I’m like this book is on fire you go get your copy right now and just made a really quick fun promo video that turned out it looks so cool cuz it’s dark and the flames are bright and it just I’m sitting in my car at the time it was just crazy and what was done that held the book up I did like an Instagram ad much other ones with his flaming look and I just had so much fun like last hour of the day was insanely fun and sanely cool and I started thinking I’m like man you know lake so often most of us are trying to like do things the right way right like we set the funnel the right way and then we drive ads and buy image ads and we get ads with memes on like all these things were doing trying to make things look good I was everyone’s doing we’re doing it and what I’m kind of realizing and watching some these you know people that know whose ads are killing it’s like the rare unique weird things right so that pattern interrupts and things like some season on Facebook and they share with their friends or they have to buy or they’re scrolling on so they stop and like what rustles things on fire why is he shooting a potato gun and a cut out of his you know like it’s a pattern interrupt that wins and I just had this big epiphany in my mind that was just like when you start doing more things like that like how many cool crazy weird things can we do that get someone stop scrolling and so you can share your thing and I talked to Dean and his guy a little bit one of the keys that I found these magic tricks is like use something the first like three seconds it captures their attention and heat risen transition to your book pitch and so soon the next week or two you’ll see these ads go live and maybe they might bomb they may do amazing I don’t know but I think they’re gonna do really really good and now my mind sets on singing like how do we create crazy ads to stop scrollers to stop everyone the thing really quick and this we can move transition into a call to action like how do we how do we grab them and just stop them where they’re at in their tracks enough to give their attention and then and then and then make a special offer and so I just watched out to yesterday because I think so much so many times we get so stuck in like the minutiae of business and building funnels and sales pitches and all this kind of thing it’s like let’s have some fun again like what are the weird things you can do with your front end product see people to stop if you get him to stop that’s 99 percent of battle nowadays like everyone’s got in fact I’m reading script about this right now but like the average human has a seven-second attention span seven seconds a goldfish has eight we live shorter attention spans and goldfish which is crazy like back in the 80s we had a 20-minute tension spend now we’re down to seven seconds and so when you understand like are people out seven seconds like you’ve gotta like do something insane to grab them so magistrate blowing a book up lighting on fire whatever like the the crazier the better and so today was fun to me two of those and just got me excited I’m starting a whole bunch more and shows you guys so that hopefully gives you some freedom have some fun with your ads do some crazy things things that that just make no logical sense but just do it just to do it and who knows I look at Dean’s ads like one of the book on fire has like four million views then one of the magic tricks got even more like they’re they’re doing insanely well so if you start thinking like so like what’s the mean dad I can do today that’s gonna have a good quotes I’m going to share it instead of like how there’s something interesting that actually gets people to stop so I can make them a special offer and so that’s my show yesterday do something crazy to make them stop so you can give them a special offer so anyway check out Facebook Instagram you’ll probably start seeing some of these things popping up soon in the very near future in my news feeds hopefully I mean your news feeds could be awesome by the way if you want to see all the craziness happening behind the scenes if you’re falling into instagram instagram stores i’m sharing all this stuff there’s scenes of the potato guns and things blown up all the time so if you’re not follow me Instagram I go to industry I’m calm slash russell brunson i believe or just search russell brunson I should be in there follow me and then go wash my Instagram stories with filming the chaos and the craziness every single day as it’s happening so you want to see it all happening in real time Instagram is a place anyway I’m gonna go to bed kids are in bed before 9:00 I’m so excited I’m so excited so I’m gonna go to bed appreciate guys all have an amazing day and I’ll see you guys soon want more marketing secrets if so then go get your copies of my two best-selling books book one is called experts secrets and you get a free copy at expert seekers calm then book number two is called dot-com secrets and you get your free copy at dot-com secrets calm inside these two books you’ll find my top 35 secrets and we’ve use to become the fastest-growing non VC back-sass startup company in the world

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The 3 Second Shock That Allows You To Deliver Your Message

The 3 Second Shock That Allows You To Deliver Your Message