Why I Throw Out So Many Hooks…

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Something interesting I realized this weekend about how to reactivate people, get them to commit, and finally give them their big ah-ha.

On this episode Russell talks about planning a new 10x Secrets product, when he suddenly questioned why he continues to launch new products. He explains his motivation behind why he continues to do what he does. Here are some awesome things you will hear in this episode:

-Why getting so excited about a new idea made Russell suddenly question why he continues to put out new content.

-How spending money on training helps people re-commit to what they are trying to do.

-And why he loves reading which of his products gave people the aha that made them re-commit.

So listen here to find out why it’s important for Russell to continue to put out content that will hopefully inspire different people.

what’s up everybody russell brunson welcome our key seekers podcast I learned something really interesting about myself tonight and I want to share with you guys so the big question is this power ons Brewers like us you didn’t cheat and take on venture capital for spending money from our own pockets cuddly market in a way the lets us get our products and our services and the things that you believe in out to the world and yet still remain profitable [Music] and welcome to secrets everyone hope everything’s one amazing for you guys today was Sunday had an awesome day at church and the kids and just it was really really neat and some of you guys know if you listen if you’re following I know every was plugged in different spots from places but Thursday did really cool to enter the day of work off and I tried to read the entire Book of Mormon in a day which was awesome a podcast about over a book of Mormon challenge calm can go listen to that podcast you can go and listen to it and then Friday I did a training and so the training was for everybody who had who’d gone to 10x growth con event grande cardones event and if you guys were there you saw the event I did a presentation that made nineteen ninety billion that’d be cool three million dollars ninety minutes setting all sorts of Records and it was really cool right and then the next day I got up on stage and we did a bonus where if anyone decided before I left that basically work and let them I was into a workshop I walk them to exactly what I did and how I did it and all that kind of stuff so that workshop actually did on Friday which was really cool I thought was good about three hours long I’m going for six and a half hours I don’t know I just get excited and I can’t stop talking and sharing and it’s just a lot of fun so hopefully I was okay if I were deliver but it was cool and then obviously Amelie after wasn’t like all excited to go and try to turn this into an offer and to sell it and I bought Tenakee curse calm and my camera put this and they offer and this and this and the training and this is like my whole brain is going crazy with this whole process and then partners like why am I doing this like why why am i why am i creating another offer [Music] another product maybe I have a problem maybe I got a funnel addiction maybe a little but a little all those things I don’t know but it was interesting actually this weekend thought a lot about I was and I just it’s fun I love reading the facebook comments of people and in our groups and just especially like just hearing people’s success stories and stuff and there’s this really interesting pattern this weekend for me as I was like to scroll through stuff if so many people told me like Oh for me Russell is when I read the dot-com seekers book that’s when I clicked it Oh for me was when I was at this event you said this nasan everything clicked well for me was in like people sharing like what it was for them that made it all click for them and when it clicked then the business took off right and maybe starting about like what was what were the the pivotal parts in my journey like where someone clicked it was like transitional shift and shift and shift you know and um twice this we guided trainings for the two comma Club X coaching program where I like I shared something they’d been shared other places I just shared differently and had different stories around and stuff like that and and same thing people were like oh that time it click like now I understand I’m going and it’s you never know like what like when like when you share your message like which which one’s gonna click with which people right like that’s why I keep telling my stories and my thing is over and over and over and over and over because you never know when it’s gonna click for that person who’s there and sometimes it’s repetitive for some people and other times it’s like the thing that makes it click I start thinking about this like I’m so excited I created offer and I was like bummed about oh my god why am I doing this like blasting the world I really need right now is more money right and I’m like what is the what’s the reason like why am I so excited about doing this and then it kind of hit me and I was like I think the reason why is I know that they got training was the news when I done and it was updated six and half hours I like my heart my soul and to excited to over-deliver is really cool I actually went through and like I taught like the foundation of like Ofra creation that’s key the webinar that I taught the perfect webinar and then I went through the actual presentation from 10x and I like push play and I watched and I pause oh my this is why I did that I play pauses so I did this and I kind of went through the whole thing and is interesting I even found out a couple new nuances the perfect webinar that I didn’t even realize until I was like pausing myself and I was like oh wow I did that thing I didn’t realize that Sharon those things talk about the price marinade like whole bunch of cool things I’ve never really talked about before but I was like I think about this like am i turning our email lists and everything there’s like over a million entrepreneurs and follow me right and when I put something out like it because not all a million are still active like excited and like engaged right if they were I have a million people using ClickFunnels™ right now which we’re working towards up we don’t have a right Egor 61,000 which is pretty awesome still but um but I think all those million plus people like my job as a marketer so like re-engage them and then recommit them and hopefully this time give him the AHA right so I really am by making a new hook right I talked in the last podcast about hook story off right so I need a new hook to get Murray engage right because if I just keep selling the exact same thing it’s gonna be hard to keep getting right but you look at this like think about this so like I have a I have perfect webinar secrets calm which is like the script and the CD and me teaching the perfect weapon alright expert secrets is me teaching the perfect webinar and win more detail secrets masterclass there’s part to come clinic to come Club X you know the old fat event was me teaching a perfect webinar this wasn’t me teaching I gets me teaching it but it’s like the concepts like the actual con con contents not saying but it’s similar right but it’s repackaged in different ways where it’s like perfect webinar though suing for webinar thousand things like that’s the hook that’ll get them expert secrets I talked about that way that’s the hook that’ll get somebody 10x seekers and talk about how you Russell made three million dollars ninety minutes like that hook he’s a lot of people because sexiest interesting it’s unique like the hook will grab a different segment or like re-engage people right then like I honestly wish like I could just like that six hour thing I wish get stream into everybody for free problems I know is that people get it for free they don’t do anything with the right and so that’s why we make an offer so I make a funnels because then I’m I’m hooking him first then I’m charging him to which then the physical act and pulling a credit card out re commits to themself if they’re gonna go down this path again right to hook’em recommit him and then hopefully this time I give him the AHA that’s the thing like that’s the one that’s the one that famine times if you can take you study somebody stuff two or three or four times we go to church see right every Sunday for 20 years of your life in Austin like boom that’s Sunday that person that whatever it was you were ready right then right so for me if like that’s that’s really part of this business right like the money and if you guys aren’t as point yet I’m gonna break it to you the money it’s not that exciting moving forward because the point when like the house is paid off everything’s taken care of like it’s not exciting the money part but the impact it’s like fires you up right and so it’s like I’m hooking I’m trying like I have this million-plus entrepreneurs plus everyone else on Facebook plus the entire world and I throw these offers out to try to hook them right I think of them to make a commitment so they come in themselves by actually paying for something and my goal is that this time is to give them the AHA the thing like were there I got this is the one and I know that 10x seekers doesn’t adoption people that I’m excited they literally charge them in finally we can get to more people right there we can pay for advertising now the hook heats out to more people which is hopefully got from people brings them in get some commits themselves and then hopefully that’ll be the one that gets them and just reengage as people recognize can people who who have been on and off and on and off on and off like hopefully that this will be the one for them right so anyway that’s that’s why it was kind of cool to me it gave me like comfort and like oh it’s okay for me to do this it’s not like like I’m doing it I’m doing it for that reason right because I want more people to be like oh 10x secrets that was the one that was gonna give me the clarity I needed and the permission to do my thing right or maybe it’s ignite your funnels come out later this year maybe it’s the next thing you know right now Julie’s story and I are working on 10 10 books 10 front end books to bridge the gap we figured we identified 10 sub markets so basically use click funnels and so we’re trying everything our power like bridge that gap bridge that gap preach that gaps are making webinars and training in success stories and like it’s just part of our big project mother funnel but work and then anyway but Julie’s writing 10 different books one for each second here your ecommerce this is how to use clip funnels how use a funnel here in if your bruises professional if your freelancer if you’re a EECOM if you’re uh you know whatever it is if you’re retail like here’s you should I use funnels like it’s bridging the gap my goals they all these offers are putting out there for you segments it’s like I want some of the segments like get that handbag oh that’s what that’s how I use a funnel okay one of my buddies literally last night and I don’t need it’s funny it’s a friend from like from not business world then I was forget people see me on Facebook but there he texted me he’s like hey man said you stuff for service businesses and I’m like my whole body work everything I’ve ever done last decade my life works for service businesses but because of the specifically say service businesses they don’t know it right and like they can’t they can’t bridge that gap so I’m gonna like I wish the book was I was like yeah get the book it’ll tell exactly to bridge the gap and go both funnels for your service business we’re gonna have it yet so that’s why I keep doing it in case you wondered like you put it offers just cuz I’m trying to hook people we get them to recommit to themselves and hopefully have that one be the one that gives them the AHA that makes a move so I’m curious for you guys when was it which was the thing the product the idea the the thing that gave you the aha that gave me like that was the thing or have you had it yet are you still looking for that was it videos youtube video is it a podcast was it a product you bought like there’s a reason why I’m preaching like crazy around the clock for you guys is because I’m hoping and waiting and wishing that each of us would get that AHA from one of these things give you the thing you need like that was the piece that was the piece I was missing so if you wonder why I published so much that’s why I love it and the feedback like I literally just scroll through Facebook feed I’m just like liking everything this makes me so happy to see all the the positive stuff so anyway that’s about it retired I’m gonna go to bed tonight cuz I’m getting up at 5:00 tomorrow cuz this week’s gonna be so much fun sleeping becomes a nuisance maybe has no set if not like you have enough fun yet it’s like I have sleeps but I’m gonna wake up early so I can like start the party I’m getting up at 5:00 tomorrow because I got my next episode of The Book of Mormon challenge calm podcast I’m recording the morning then be lifting with Dave and with James and then the party starts the week begins so a lot of fun anyway appreciate you all thanks for listening if we you are on YouTube please click on the like subscribe comment all that kind of stuff I do actually every youtube comment does come to my email so I do I do read all those which is kind of fun and if you listen to podcast please go to iTunes and like comment subscribe if you like comment subscribe the past please do it again because iTunes bumped us for a little while so we were rebuilding the channel and so we may have missed your your comments so please come comment again appreciate you all thanks so much and pod yes soon bye would you like to see behind the scenes of what we’re actually doing each day to grow our company if so then go subscribe to our free behind the scenes reality TV show at WWF unalaq ur TV

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Why I Throw Out So Many Hooks…

Why I Throw Out So Many Hooks…